Sales Manager

The Sales Manager drives sales growth, expands strategic retail partnerships, and leads key account management across assigned retail channels. This role develops seasonal sales strategies, builds strong customer relationships, and partners cross-functionally to deliver exceptional service.


Key Responsibilities


Sales Leadership & Business Development

• Develop and execute seasonal sales strategies to achieve revenue and margin goals.
• Grow existing wholesale accounts and secure new business opportunities.
• Actively sell and manage accounts while leading the sales team.
• Create strategic account plans aligned with customer business objectives.
• Conduct market analysis to identify opportunities, competitive trends, and customer needs.
• Prepare and present seasonal line presentations to buyers.
• Negotiate pricing, assortments, delivery, and new business opportunities.


Account Management

• Build trusted partnerships with key retailers and buyers.
• Maintain communication regarding launches, inventory, deliveries, and business performance.
• Review weekly selling reports and identify sales-growth opportunities.
• Partner with customers on merchandising, assortment planning, and in-season opportunities.
• Resolve customer concerns while maintaining exceptional service levels.


Sales Planning & Forecasting

• Develop accurate seasonal sales forecasts.
• Analyze sell-through performance and recommend inventory or assortment adjustments.
• Monitor open orders and coordinate with Production, Shipping, and Customer Service to support on-time delivery.
• Prepare monthly sales reports and business reviews.


Cross-Functional Collaboration

• Partner with Design and Art teams to provide market feedback and customer insights.
• Work with Production and Design to communicate customer requirements and delivery expectations.
• Participate in seasonal product-development meetings.


Team Leadership

• Mentor and develop Account Executives and Sales Assistants.
• Establish performance goals and accountability measures.
• Foster a collaborative, high-performance sales culture.
• Support recruiting, onboarding, and training for current and future sales team members.


Trade Shows, Competitive Shopping & Travel

• Represent the company at market weeks and customer meetings.
• Travel regularly to visit existing and prospective customers.
• Present collections and execute seasonal market appointments.
• Conduct competitive retail shopping to identify market opportunities.


Qualifications

• Bachelor's degree in Business, Fashion Merchandising, Marketing, or a related field preferred; equivalent industry experience considered.
• 5-10+ years of wholesale apparel sales experience.
• Proven success exceeding sales goals and growing retail accounts.
• Existing relationships with major retailers strongly preferred.
• Strong understanding of apparel merchandising, retail math, and inventory management.
• Experience with wholesale ERP systems and Microsoft Office, including Excel, PowerPoint, and Outlook.
• Strong presentation, negotiation, communication, and project-management skills.
• Ability to thrive in a fast-paced, entrepreneurial environment and lift up to 50 lbs.