Chief Marketing Officer (CMO)

Chief Marketing Officer

CEO Life Corporation

Reports To: CEO Manages: Marketing Managers and supporting marketing resources Primary Mission: Build, operate, and continuously improve the marketing engine that produces 20 new members per month, per chapter. Compensation: $150,000–$250,000 annual on-target earnings (OTE), based on experience and fit. Base pay and variable compensation will be outlined in the offer.

The Opportunity

CEO Life is building a national community of extraordinary leaders through locally operated chapters supported by a centralized corporate platform.

At the center of our growth strategy is The Road to 20: our operating system for generating the awareness, leads, appointments, and qualified prospective members necessary for each CEO Life chapter to consistently add 20 new members every month.

We are seeking a Chief Marketing Officer to own that system.

This is not a traditional brand-marketing position. It is a high-accountability growth, strategy, execution, and leadership role responsible for taking a chapter from market strategy through campaign execution, appointment generation, measurement, optimization, and scale.

The CMO will architect the strategy, build and lead a team of Marketing Managers, establish the infrastructure and processes, and ensure that each individual chapter has an effective, measurable and continuously improving marketing plan.

The objective is clear: build a predictable system capable of generating 6–10 qualified appointments per day, per chapter, ultimately supporting 20 new members per month.

What You Will Own

1. The Road to 20

You will have primary ownership of CEO Life's chapter-level marketing strategy.

You will take the Road to 20 framework and turn it into a scalable operating system that can be deployed across dozens—and ultimately hundreds—of individual markets.

You will be responsible for determining the right combination of:

Meta/Facebook/Instagram advertising

LinkedIn advertising

LinkedIn prospecting and automation

Outbound email

Retargeting

Organic social media

Local event marketing

Referral and member campaigns

Landing pages and funnels

Lead nurturing

Appointment-generation campaigns

Creative testing

Copywriting and messaging

Audience development and targeting

CRM and marketing automation

You aren't simply responsible for launching campaigns.

You are responsible for making the entire machine work.

Core Responsibilities

Chapter Growth Strategy

Develop an individualized Road to 20 marketing plan for every CEO Life chapter based upon its market, demographics, membership profile, maturity, historical performance, local opportunities and available acquisition channels.

Establish the strategy required to move each chapter through the entire acquisition funnel:

Market → Audience → Lead → Nurture → Appointment → Qualified Appointment → Interview → New Member

Work backward from the ultimate goal of 20 new members per month to determine the lead volume, appointment volume, media budget, channels and conversion rates required to achieve it.

Demand & Appointment Generation

Build a predictable acquisition engine designed to generate approximately:

6–10 qualified appointments per business day, per chapter.

Own the marketing performance required to maintain the necessary pipeline of prospective CEOs, entrepreneurs, founders, business owners and C-suite executives.

The CMO will constantly evaluate:

Cost per lead → Cost per appointment → Show rate → Qualified appointment rate → Close rate → CAC → New members

The role does not end when a lead is generated.

Success is measured by members—not clicks, impressions or leads.

Paid Media

Develop and oversee paid acquisition strategy across platforms including Meta, Instagram, LinkedIn and emerging channels.

Own:

Campaign architecture, audiences, targeting, creative strategy, offers, messaging, retargeting, budgets, testing protocols and performance optimization.

Determine where CEO Life should increase investment, reduce investment or discontinue channels based upon actual acquisition economics.

Funnels & Conversion

Design and continuously improve the complete prospective-member journey.

Own the strategy behind:

Ad → Landing Page → Application → Qualification → Appointment → Reminder/Nurture → Interview

Work relentlessly to identify and eliminate conversion friction throughout the funnel.

Develop landing pages, application flows, messaging, lead nurturing, SMS/email sequences, appointment reminders and retargeting campaigns that increase both appointment volume and appointment quality.

Creative & Copy Strategy

Establish the creative strategy and messaging architecture for CEO Life member acquisition.

Develop and oversee:

Ad concepts, hooks, headlines, offers, video concepts, social creative, landing-page copy, email copy, SMS copy, retargeting messaging and campaign positioning.

Create systems that allow winning creative and messaging to be identified quickly and deployed across appropriate markets.

Build & Lead the Marketing Manager Team

The CMO will be responsible for building, training, managing and developing a team of Marketing Managers who execute the Road to 20 strategy at the individual chapter level.

Each Marketing Manager will own a portfolio of chapters and be responsible for daily execution and optimization.

The CMO will establish:

SOPs | Playbooks | Dashboards | KPIs | Reporting | QA Standards | Campaign Templates | Testing Protocols | Performance Reviews

You will create the management structure necessary to ensure every Marketing Manager understands exactly:

What needs to happen. When it needs to happen. What numbers they are accountable for. What to do when those numbers aren't being achieved.

The CMO is ultimately accountable for the performance of the team.

Chapter Partner Communication

Our Chapter Partners are business owners who have made a significant investment in their CEO Life chapter.

Marketing performance directly affects their businesses.

Accordingly, this position requires someone who can communicate confidently with sophisticated business owners and executives.

The CMO will create the communication structure between Corporate Marketing, Marketing Managers and Chapter Partners.

This includes regular reporting regarding:

Spend → Leads → Appointments → Show Rates → Conversion → Members → CAC → Forecast

When a chapter is underperforming, we expect the CMO to identify the problem, communicate the solution and lead the corrective action.

Chapter Partners should always understand:

Where they stand, what is working, what isn't working, and what we are doing about it.

Performance Management & Analytics

Build a centralized command center for chapter marketing performance.

The CMO should be able to look across CEO Life and immediately identify which chapters, channels, campaigns, funnels, creatives and Marketing Managers are performing—and which require intervention.

Develop dashboards and scorecards tracking metrics including:

Marketing spend by chapter and channel

Leads generated

Cost per lead

Appointments booked

Cost per appointment

Appointments held

Show rate

Qualified appointment rate

Close rate

New members

CAC

Revenue generated

Marketing ROI

Performance against Road to 20

Use data to make decisions quickly.

Key Performance Indicators

The Chief Marketing Officer will be held accountable primarily to business outcomes.

North Star KPI:

20 New Members Per Month, Per Chapter

Supporting targets include:

6–10 qualified appointments generated per business day, per chapter

Target CAC: approximately $1,000–$1,200 per new member, excluding designated corporate-funded organic initiatives.

Marketing Budget: generally $20,000–$24,000 per chapter/month, adjusted based on market maturity, economics and performance.

Additional KPIs will include appointment cost, appointment show rate, funnel conversion rates, marketing-manager performance, campaign launch speed, creative testing velocity and Chapter Partner satisfaction/communication.