Associate Director, Programmatic

Associate Director, Precision Team

Company description PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale. This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch. If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry.

Responsibilities

Help clients launch DMP, Attribution, TMS and other data and audience based technology solutions across display, video, social, mobile and all offline media. Write and deliver technical strategies and POV's as well as oversee the translation of these strategies into the final audience recommendations/plans. Evaluate and select strategic solutions on behalf of select clients such as DMP's, Attribution and TMS tools. Build, maintain and grow client relationships and client business. Analyze client's audience strategies and work with strategy and activation groups to lead business case development. Build and maintain relationships with data and technology vendors and internal agency counterparts. Responsible for the creation of education materials that keep the entire agency up to speed on marketplace tools and various technologies as they continue to innovate and iterate. Command a comprehensive understanding of marketing communications which can be effectively translated into developing audience goals, objectives, and strategies. Motivate and manage Precision's technology team in the creation, development and execution of programmatic and general media activations, solutions and tactics. Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are executed in a timely manner. Ensure team delivers upon objectives within budget and time parameters. Support VP/SVP in managing account profitability; identify, assess, and implement strategic organizational capabilities and partner initiatives in a profitable manner. Demonstrate a deep technical understanding as well as problem solving and intervention when necessary.

Qualifications

5+ years digital operations and media technology experience, preferably from a technology company or media agency or trading desk background. Strong background in interactive work: DSPs, DMPs, Mobile innovations, OLV cross screen, data and analytics, etc. Experience using or launching data, attribution or programmatic tools. Track record of building successful client relationships. Strong presentation skills. Strong written and verbal communication skills. Demonstrated ability to think strategically. Must be a self-starter who works well in a fast-paced, team-oriented environment. Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and result. Significant experience in a service, delivery and/or customer focused organization is required. Must have demonstrated ability to gets things done through 'un-owned' resources. Must have outstanding motivational and interpersonal skills. Commitment to delivering creative solutions, and the ability to align team members behind creative solutions.