Digital Product Analytics Manager

Digital Product Analytics Manager - ~ 12 month contract/temp role

Location: Fully Remote (EST time zone preferred) Please note we can only hire candidates from the following states: FL, GA, NC

Pay: $60-$67/hr

Schedule: Mon - Fri 8:00a-5:00p

Department: Digital Product Team

Employment Type: Full-Time

About the Role

Our client is seeking a dynamic, entrepreneurial Digital Product Analytics Manager to join their growing team. In this role, you will champion data-driven decision-making, monitoring and analyzing the performance of our websites and mobile applications to ensure they hit key performance indicators (KPIs).

As a vital member of the Digital Product team, you will collaborate across functions to gather benchmark data, measure the impact of new features, and use your insights to iterate and refine experiences that delight our customers and owners. If you are a proactive problem-solver who can rapidly turn raw data into strategic action, we want to hear from you.

Key Responsibilities

Optimization & Experimentation

• Strategy & Execution: Map out, drive, and execute the optimization and conversion rate optimization (CRO) strategy for the client's products.
• A/B Testing: Design, define, and develop relevant A/B experiments aimed at maximizing user experience, engagement, and conversion rates.
• Funnel Optimization: Deeply understand and optimize conversion paths to directly increase online reservations, sales, and profitability.

Analytics, Tool Management & Reporting

• Platform Ownership: Manage and continually improve our digital toolset (including FullStory, Quantum Metric, Firebase, and AppDynamics) to monitor application health, UI performance, and user behavior.
• Measurement Frameworks: Identify key performance indicators (KPIs) and establish robust measurement strategies for all new product features or enhancements.
• Data Validation: Partner with data teams to ensure all optimization decisions and ongoing feature improvements are properly tracked, tagged, and validated.
• Insights Advocacy: Act as the voice of our digital products-regularly reporting on wins, friction points, and missed opportunities to the wider organization.

Cross-Functional Collaboration

• Roadmap Influence: Use data-backed insights to influence product enhancements and advocate for impactful items on the product roadmap.
• Cross-Channel Alignment: Partner with Marketing, CRM, Product Management, and Consumer Insights to ensure new features align with broader campaigns and translate into seamless online experiences.
• Business Case Support: Utilize data to help build and support business cases for future digital capital projects.

Qualifications & Skills

Experience & Education

• Education: BA/BS degree in Marketing, Business, Computer Science, Engineering, or a related field. (Technical degrees paired with strong product management experience are highly valued).
• Professional Experience:
• 5-7 years of experience in Digital Product Analytics , E-commerce, or Digital Marketing.
• 2-3 years of hands-on experience translating high-level business strategy into optimized online user experiences.
• 2-3 years of experience directly configuring, launching, and measuring results within digital testing platforms.

Technical Skills

• Behavioral Analytics: Proven experience mining clickstream data and utilizing user-behavior tools (e.g., FullStory, Quantum Metric).
• Testing & Optimization: Proficiency with experimentation platforms (e.g., Optimizely, Dynamic Yield, Adobe Target).
• Modern AI Tools: Experience leveraging AI tools and agents (e.g., Claude, OpenAI) to accelerate analysis and workflows.
• Product Ecosystems: Familiarity with Content Management Systems (CMS), Mobile App Analytics (Firebase), and Application Performance Management (AppDynamics).
• Project Management: Working knowledge of Agile/Scrum methodologies and tools (Jira, Basecamp, VersionOne).

Core Competencies

• Business Acumen: High day-to-day business intelligence with the ability to connect data points to bottom-line business value.
• Agile Mindset: Thrives in a fast-paced, cross-functional Scrum environment while managing multiple priorities.
• Communication: Exceptional presentation, verbal, and written communication skills; ability to tell a compelling story with data.
• Soft Skills: A positive, solution-oriented teammate with a proven track record of driving change and thinking creatively outside the box.