Senior Director of Product Marketing & Innovation

Moon Juice is seeking a strategic, commercially minded Senior Director of Product Marketing & Innovation to lead portfolio strategy, product positioning, and the end-to-end innovation pipeline. Reporting directly to the CEO and managing a Brand Manager, this leader will define and deliver a coherent product roadmap grounded in consumer insights, financial discipline, and cross-functional execution. They will partner closely with Product Development, Finance, Operations, and Sales Channels to launch high-performing products and drive sustainable growth. The ideal candidate is equal parts strategic thinker and operational driver-someone who can create clarity in a lean, fast-moving environment while building scalable processes for innovation, commercialization, and portfolio management. They have deep experience in health & wellness CPG brands, bring a strong command of product marketing fundamentals, and excel at translating insights into resonant messaging, pricing strategy, claims architecture, and high-impact go-to-market plans. As a senior leader, this person must demonstrate high transparency, low ego, and a collaborative approach that unifies teams around shared priorities. As a member of the senior leadership team, the Senior Director of Product Marketing & Innovation must be a positive cultural leader who exhibits confidence balanced with humility and a growth mindset. This person is inclusive, collaborative, and transparent and will build strong relationships at all levels, internally and externally. Excellent communication skills and empathy are a must, and this person enjoys mentoring team members across all functions and levels. Key Responsibilities Own the full product portfolio strategy, including stage-gate leadership, business cases, financial sizing, and roadmap prioritization. Build a 1-3 year innovation pipeline that aligns consumer need states with brand and commercial opportunities. Partner with Product Development and Science to define product concepts, claims, forms, and positioning. Lead product pricing strategy across channels with clear rationale grounded in consumer value, margin needs, and competitive benchmarks. Own product positioning and messaging frameworks across the entire portfolio. Develop product-level claims, partnering with Science and Regulatory to ensure accuracy and compliance. Write or oversee packaging copy, benefits, CTAs, and messaging hierarchy to ensure clarity and cohesion across all touchpoints. Lead cross-functional go-to-market planning for all new product launches across DTC, Amazon, and Retail. Partner with channel leaders to build launch calendars, volume forecasts, and commercialization plans. Ensure that all teams (Creative, Digital, Sales, Ops, CX) are aligned and enabled for high-quality launch execution. Consumer Insights & Market Analysis Own consumer insights (qual/quant) to inform innovation and positioning decisions. Conduct ongoing competitive and category analysis to identify whitespace, risks, and opportunities. Partner with Demand Planning & Finance to forecast product performance, assess viability, and refresh roadmap as needed. Monthly Business Reviews Lead Monthly Business Reviews to track performance of the different product lines against business KPIs. Identify insights behind performance drivers and establish corrective action plans to meet business revenue and profit goals. Serve as hub for all product lines performance across all sales channels. Cross-Functional Leadership Drive alignment across Product Development, Creative, Marketing, Sales, and Operations to deliver coherent product stories and scalable launches. Build processes and SOPs for innovation, packaging, and go-to-market readiness. Serve as a central hub of clarity, communication, and decision-making. Core Skills and Qualifications 10+ years of experience in product marketing, innovation, or brand management within wellness CPG. Must have experience in DTC. Proven track record owning product positioning, innovation roadmaps, consumer insights, and GTM commercialization. Experience developing business cases, sizing opportunities, and partnering cross-functionally to deliver end-to-end product launches. Strong understanding of pricing strategy, product claims, packaging development, and financial performance drivers. Demonstrated ability to lead in a lean, fast-paced, highly cross-functional environment. A high degree of professionalism, integrity, and collaborative ability. Comfortable building systems from the ground up and navigating ambiguity with clarity. About Moon Juice Moon Juice makes next level supplements you can trust and feel. We go to great lengths to ensure the best Source, Dose, Form™ with 100% traceable, potently dosed, and bioavailable ingredients. Bringing the plants, science, and wisdom since 2011. If you are an individual with a disability and need an accommodation in order to apply for a posted job, please contact us at View email address on click.appcast.io. Applicants and employees are protected from discrimination under federal law. Moon Juice is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. #J-18808-Ljbffr Moon Juice Inc.