Senior Loyalty Product Manager, AI & Personalization

Company Description See how Epsilon powers connected marketing by unlocking the full potential of data and identity. Overview We are seeking an experienced and strategic Product Manager to drive the evolution of our loyalty execution platform. This role sits at the intersection of product management, customer loyalty strategy, customer analytics, artificial intelligence, client engagement, and market intelligence. The ideal candidate will play a critical role in shaping our loyalty technology roadmap by gathering market insights, understanding client and prospect needs, and translating those inputs into innovative product capabilities that deliver measurable value. This individual will identify emerging trends in customer loyalty and engagement. They will anticipate future market needs. They will help define how customer data and analytics improve the loyalty experience by building more personalized, relevant, and effective interactions. The successful candidate combines deep loyalty marketing expertise with a strong background in SaaS product development and execution. This position will also require a solid understanding of customer analytics and innovative use of first- and third-party data to create personalized experiences for consumers. Candidates will ideally be located in the Dallas, Chicago, or Denver metropolitan areas. Boston and New York may also be considered locations. Responsibilities Product Strategy & Roadmap Development Serve as a key contributor to the strategic direction and roadmap of the loyalty execution platform. Find opportunities for new features, functionality, and platform enhancements that improve client outcomes and drive business growth. Develop cases, product requirements, and implementation plans for new capabilities. Prioritize initiatives based on customer value, market demand, strategic fit, and business impact. AI & Personalization Strategy Help define and complete the company's vision for incorporating AI, customer strategy, and analytics throughout the loyalty experience. Find opportunities for technology-powered capabilities that enable clients to deliver more personalized customer journeys, communications, offers, rewards, and experiences using Epsilon’s proprietary customer data assets. Evaluate emerging AI technologies, tools, and market developments to determine their applicability within the loyalty platform. Partner with product, engineering, data, analytics, and customer teams to translate AI & personalization concepts into scalable product functionality. Develop use-cases and requirements for predictive, recommendation, segmentation, and personalization capabilities that create measurable client value. Find opportunities to integrate Epsilon’s differentiated data, activation, identity, and digital assets into the loyalty platform. Market & Industry Intelligence Stay current on trends, innovations, competitive offerings, and emerging technologies within the customer loyalty, customer engagement, AI, and marketing technology industries. Monitor industry developments and see opportunities to strengthen the platform's competitive position. Anticipate future client needs and evolving market requirements to inform long-term product strategy. Customer & Prospect Insights Establish ongoing processes for collecting and analyzing feedback from clients, prospects, sales teams, and customer-facing collaborators. Conduct customer interviews, discovery sessions, and market research to identify unmet needs and opportunities. Translate customer insights into actionable product enhancements and roadmap initiatives. Product Development & Execution Partner with engineering, UX/UI, data, and business partners throughout the product development lifecycle. Create detailed product requirements, user stories, acceptance criteria, and implementation documentation. Use design and prototyping tools to develop working, proven prototypes of product functionality. Lead cross-functional initiatives from concept through launch and post-launch optimization. Ensure solutions are aligned with customer needs, business goals, and platform architecture. Communicate product strategy and enhancement releases throughout the organization to inform sales, engineering, leadership, and other groups. Qualifications Bachelor's degree or equivalent professional experience. 8+ years of experience in product management, product development, program management, or a related role. Experience working for a SaaS software provider, preferably within marketing technology, customer engagement, CRM, loyalty, or customer experience solutions. Direct experience in customer loyalty, loyalty program management, customer engagement, retention marketing, CRM marketing, customer data & analytics, or related customer experience fields. Demonstrated success bringing software products or features from concept through launch and adoption. Experience gathering and translating customer feedback into product requirements and roadmap initiatives. Solid understanding of AI-enabled personalization, customer intelligence, or emerging AI applications within marketing technology. Strong ability to analyze and manipulate customer data for insights creation and development of strategic frameworks. Strong analytical, organizational, and project management skills. Excellent communication and collaborator management abilities. Ability to manage multiple initiatives and priorities in a fast-paced environment. Basic understanding of SaaS product architecture and underlying web and coding technologies required for product development. Preferred Qualifications Experience with loyalty management platforms, rewards programs, customer engagement platforms, CDPs, clean rooms, CRM systems, or marketing automation technologies. Familiarity and experience with digital marketing concepts. Familiarity with Agile product development methodologies. Experience working directly with enterprise clients and executive partners. Knowledge of customer data, personalization, segmentation, predictive modeling, and loyalty analytics. Experience helping define or implement AI-driven product capabilities within a SaaS environment. Additional Information When you join Epsilon, we’ll create something EPIC together. We’re a global leader in data and identity, with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees. Check out a few of these resources to learn more about what makes Epsilon so EPIC: Our Culture: Life at Epsilon: Epsilon has five values that define our culture and guide us as we create value for our clients, our people and consumers. We seek candidates who align with our company values, demonstrate them and make them meaningful in their day-to-day work: Act with integrity. We are transparent and have the courage to do the right thing. Work together to win together. We believe collaboration is the catalyst that unlocks our full potential. Innovate with purpose. We shape the market with big ideas that drive big outcomes. Respect all voices. We embrace differences and foster a culture of connection and belonging. Empower with accountability. We trust each other to own and deliver on common goals. Because You Matter As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to: Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick time Family well-being: Parental/new child leave, childcare & elder care assistance, adoption assistance Extra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling Epsilon benefits are subject to eligibility requirements and other terms. Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants who need accommodations to complete the application process. Please reach out to View email address on click.appcast.io to request an accommodation. For San Francisco Bay and Los Angeles Areas: Epsilon will consider qualified applicants with criminal histories for employment in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.

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Compensation Range: USD $116,400.00 - USD $249,300.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/12/2026. #J-18808-Ljbffr Publicis Groupe