Paid Social Media Strategist

Job Description

Strengthening and empowering all of the communities we serve.

MV Digital Group is looking for individuals to join and shape our fast-growing organization. The Paid Social Media Strategist is responsible for the execution, launch, management, and daily monitoring of paid social media campaigns to meet our advertisers' business objectives. This position manages timelines and deadlines with cross-functional teams to successfully deliver on-time and exceed customer expectations.

Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $53,000 to $65,000 per year. Additional incentives bring total potential compensation to $58,300 to $71,500.

What you'll be doing:

• Implement digital ad campaigns across social ad platforms including Meta Business Manager, X (Twitter) Ads Manager, LinkedIn Campaign Manager, Snapchat Ads Manager, TikTok Ads Manager and others based on the media plan provided

• Ensure campaigns meet and exceed client KPIs through campaign setup, management, and ongoing optimizations

• Provide data-driven strategic insight and recommendations to campaign teams

• Create and deliver regular reporting that demonstrates campaign performance to goal

• Work with the media planning team to develop campaign strategy and onboarding plans along with recommendations on budget shifts to drive outcomes

• Participate in select customer and partner agency phone calls

• Stay up-to-date on paid social industry trends and political & advocacy requirements

Our ideal candidate will have the following:

• Bachelor's degree in marketing, business, communications, or related area OR relevant work experience

• Minimum 2 years' relevant experience executing and optimizing digital paid ad campaigns

• Meta Certification as a Media Buying Professional (410-101)

• Hands-on knowledge of social media buying platforms such as Meta, X (Twitter), LinkedIn, etc.

• Basic understanding of Google Analytics 4 and Google Tag Manager, and pixel implementation across social media platforms

• Knowledge and experience using reporting dashboards and software

• Strong Excel/Google Sheets skills

• Strong ability to stay organized and focused while managing high volumes of detail-oriented work

• Excellent verbal and written communication skills

• Strong interpersonal skills, and the ability to function well in a collaborative, team-oriented environment

• Strong organizational skills and flexibility to efficiently handle multiple tasks simultaneously

• Critical thinking skills to interpret client needs, identify real-time solutions, and suggest and implement campaign optimizations

• Ability to assess priorities, make informed decisions, and effectively communicate and collaborate with internal teams and external stakeholders

• Curiosity for the use of AI and automation tools to help streamline processes and improve output

• Ability to follow established processes and proactively communicate when adjustments are needed

Additional Information

MV Digital Group offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, flexible spending accounts, fertility assistance, a substantial 401k plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

MV Digital Group is a media planning and buying company providing services from end-to-end campaign strategy to execution, supporting you or your clients. We combine data and technology to connect you with the audiences that matter most during key moments of your campaigns. We are set apart by our relationship with premium publishers, providing a unique view of what people are reading and care about. We harness this powerful data, along with data from the world's largest data providers, delivering targeted campaigns while measuring how your audiences react to your messages and whether your campaigns are having the desired impact. All in real-time.

Your voice isn't just about speaking, it's about being heard. Our performance driven approach delivers the forward direction for your marketing campaigns, gaining the momentum to shift perception, change minds, and stimulate action.

MV Digital Group is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please Human Resources and let us know the nature of your request and your contact information.

MV Digital Group does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.