Digital Content Specialist

Job Description Summary

Come and join our powerful, unified force with the energy to change the world. Our mission is BIG. Our TRANSFORMATION is key - bringing the right businesses together to LEAD the ENERGY TRANSITION. Our TEAM is ready.

As a member of the Online Experience and Intelligence (OXI) team at GE Vernova, you will be an active contributor towards generating new leads and influencing existing deals. Your role will partner across the businesses to drive enhanced customer engagement and experience - online and offline.

About the Role

GE Vernova is seeking a Digital Content Specialist to sit at the intersection of content operations and search strategy. This role will lead our business SEO and Generative Engine Optimization (GEO) strategy while managing a team of content contractors supporting website and campaign content across our Gas Power, Nuclear, Wind, and Consulting Services businesses.

The ideal candidate is a process-oriented content strategist who can blend hands-on editorial execution with strategic thinking, someone who can manage day-to-day content operations while identifying bottlenecks and improving workflows while simultaneously driving how GE Vernova shows up in traditional and AI-driven search engines.

Job Description

Key Responsibilities

Content Development & Governance

• Support content development for key business campaigns, translating complex technical topics into compelling, customer-centric messaging

• Use AI strategically to improve efficiency and consistency while maintaining content quality

• Maintain editorial guidelines, content governance standards, and templates to ensure consistency across the organization

• Extend core content across formats and channels including blogs, social, infographics, video scripts, and digital experiences

• Define and track content performance metrics and optimize based on data-driven insights

Contractor & Content Program Management

• Manage a team of SOW-based writing contractors: assign work, review deliverables, provide editorial feedback, and ensure quality, brand voice, and consistency

• Track contractor capacity and budget utilization against SOW terms

• Serve as the primary point of contact for contractor onboarding, performance, and scope management

SEO & GEO Strategy

• Manage the enterprise SEO and GEO strategy across GE Vernova business unit websites

• Leverage AI tools to conduct SEO audits at scale, identifying technical issues, content gaps, and optimization opportunities

• Define, track, and report on KPIs including organic traffic, keyword rankings, AI answer engine visibility, and conversion metrics

• Translate business priorities into actionable SEO/GEO roadmaps by business unit

• Apply structured data, metadata, and entity optimization best practices for traditional and AI-driven search visibility

• Stay current on evolving GEO best practices and how LLM-based search surfaces are changing content discovery

• Conduct hands-on SEO audits of web pages - identifying technical issues, content gaps, and optimization opportunities - and translate findings into prioritized action plans

Agency Management

• Serve as the primary relationship owner for GE Vernova's external SEO agency

• Set strategic direction, review agency recommendations, and hold the agency accountable to KPIs and deliverables

• Manage regular cadence meetings, performance reporting, and agency SOW/budget

• Ensure agency recommendations are translated into clear, actionable items for web, content, and development teams

Required Qualifications

• 5-7 years of experience in content strategy, digital marketing, or SEO

• Proven experience managing external agencies or vendors

• MBA or equivalent experience

• Experience managing freelance/contract writers or a content production team

• Experience using AI-powered tools for SEO auditing, content optimization, or workflow automation

• Hands-on proficiency with SEMrush

• Working knowledge of technical SEO fundamentals

• Familiarity with (or strong interest in) Generative Engine Optimization

Additional Information

GE Vernova offers a great work environment, professional development, challenging careers, and competitive compensation. GE Vernova is an Equal Opportunity Employer ( . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Vernova will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Relocation Assistance Provided: No

#LI-Remote - This is a remote position

Application Deadline: August 20, 2026

For candidates applying to a U.S. based position, the pay range for this position is between $85,300.00 and $142,100.00. The Company pays a geographic differential of 110%, 120% or 130% of salary in certain areas. The specific pay offered may be influenced by a variety of factors, including the candidate's experience, education, and skill set.

Bonus eligibility: discretionary annual bonus.

This posting is expected to remain open for at least seven days after it was posted on August 13, 2026.

Available benefits include medical, dental, vision, and prescription drug coverage; access to Health Coach from GE Vernova, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and financial planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability benefits, life insurance, 12 paid holidays, and permissive time off.

GE Vernova Inc. or its affiliates (collectively or individually, "GE Vernova") sponsor certain employee benefit plans or programs GE Vernova reserves the right to terminate, amend, suspend, replace, or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a GE Vernova welfare benefit plan or program. This document does not create a contract of employment with any individual.

GE Vernova is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.