Demo Engineering Business Analyst

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. [We champion every identity.]( One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.

#### About The Role

We are seeking an enthusiastic, growth-minded Business Analyst to join our Sales Engineering Operations team within the Identity & Access Management (IAM) sector of cybersecurity. Our team is process-driven but agile in execution. We don't work in rigid waterfall methods and long sign-off cycles; instead, we operate like a rapid prototyping squad. We engage early during New Product Introductions (NPIs) and changing GTM motions, building and iterating on functional prototypes in parallel with evolving requirements to quickly deliver production-grade software demos for late-stage sales conversations, live demos, and Proof of Concepts (POCs).

This role is heavily weighted toward Business Analysis, with a critical focus on technical validation. You will take early-stage sales stories, sales plays, and GTM requirements from stakeholders, synthesize them into developer-ready user stories, and personally act as the "last-mile" validator to ensure the final prototype successfully hits the mark.

#### You Will

• Translate Sales Logic into Developer Stories: Partner with sales engineering stakeholders, product teams, and GTM teams to capture loose, early-stage feature ideas. You will translate these sales stories and plays into clear, functional user stories and workflows in Jira.


• Drive Iterative Prototyping Loops: Rather than relying on traditional, slow Functional Requirement Documents (FRDs), you will use strong storytelling and visual mapping skills to help the team rapidly iterate on mockups and prototypes to drive visuals and context, successfully bypassing "design by committee" bottlenecks. We focus on working software over comprehensive documentation.


• Responsible AI Utilization: Proactively and responsibly utilize company-approved AI tools to maximize your day-to-day delivery speed, accelerate your documentation workflows, and generate user flows rapidly.


• Execute Last-Mile Human Validation: Because the person who designs the requirements best understands the success criteria, you will handle the manual testing of complex IAM features that code pipelines cannot automate. This includes real-world, out-of-band verification events like mobile push notifications and biometric/selfie identity verifications.


• Maintain Demo Readiness: Coordinate immediate feedback loops between developers and sales stakeholders to ensure pre-v1.0 prototypes are highly functional and polished enough for live sales demonstrations.


• Maintain awareness of current sales and sales engineering processes: Aligning approaches and business outcomes, advocating improvements where necessary.

• 2–5 Years of Experience: Foundational experience in a business analysis, tech support, or systems analysis environment. You should be comfortable working independently without requiring constant day-to-day mentoring.


• Strong Technical Storytelling: An ability to take loose, early-stage business inputs (sales plays, product, and marketing info) and structure them into clear, logical data flows or step-by-step user journeys for developers.


• Device-Savvy Problem Solving: A natural curiosity for testing how applications behave across multiple platforms, physical mobile devices, and browsers.


• No Coding Required: Programming skills are not required for this role. Instead, practical GenAI experience is.


• The Bonuses (Instant Standouts):


• Familiarity with, or exposure to, Identity & Access Management (IAM) or Cyber Security concepts ( This will get you to the front of the line ).


• Strong experience with crafting lean, context-driven prompts and leveraging AI as a daily force multiplier.


• Familiarity with sales environments, sales engineering, or customer-facing technology roles.

Salary Range

In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.

We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day.

• A company culture that empowers you to do your best work.
• Employee Resource Groups that create a sense of belonging for everyone.
• Regular company and team bonding events.
• Competitive benefits and perks.
• Global volunteering and community initiatives

• Generous PTO & Holiday Schedule 
• Parental Leave
• Progressive Healthcare Options
• Retirement Programs
• Opportunity for Education Reimbursement 
• Commuter Offset (Specific locations)