General Manager, Licensed Brands

Job Description

Job Description

ONE Jeanswear Group designs, markets, produces and distributes branded and private label apparel across North America. Our merchandising, design and commercial teams partner to deliver compelling product, disciplined execution and profitable growth.

General Manager, Licensed Brands Job Description Overview

The General Manager, Licensed Brands will provide strategic and operational leadership for an assigned portfolio of licensed apparel brands within ONE Jeanswear Group working closely with Design, Sales, Planning, Production and Finance, this leader will translate brand positioning and consumer insights into merchandising strategies, commercially viable assortments, financial plans and disciplined execution across wholesale channels. The role is accountable for driving sales growth, margin improvement and profitability for the assigned business, while maintaining alignment with brand standards and licensing requirements ;

Business Leadership & Financial Performance

• Lead the strategic direction and operating priorities of the assigned licensed brand portfolio, with clear goals for revenue, margin, profitability and sustainable growth.
• Own business performance reviews and partner with Finance and Planning on budgets, forecasts, sales trends, inventory productivity and corrective action plans.
• Evaluate channel, category, customer and product performance to identify growth opportunities, margin risks and business turnaround initiatives.
• Make data-driven decisions on assortment investments, pricing architecture, promotional exposure and inventory productivity in collaboration with functional leaders.
• Develop and communicate seasonal and longer-range business priorities, milestones and key performance indicators. Merchandising & Product Strategy
• Direct short- and long-term merchandising and assortment strategies aligned with each licensed brand’s positioning, financial goals and customer needs.
• Partner with Design on seasonal line architecture, including category mix, SKU counts, SKU productivity, key items, price tiers and product differentiation.
• Guide seasonal product briefs, market preparation, line reviews and assortment decisions to ensure a cohesive product offering with commercial relevance.
• Analyze sell-in, sell-through, margins, retail trends, competition and consumer insights to refine assortment and investment strategies.
• Identify volume drivers, high-margin opportunities and channel-specific assortments that balance brand integrity with retailer needs. Wholesale, Licensed Brand & Cross-Functional Execution
• Partner with Sales leadership to align customer assortments, market strategies and booking plans with financial objectives and brand direction.
• Maintain effective relationships with brand/licensing stakeholders and internal partners, ensuring product decisions and presentations are consistent with applicable brand guidelines and approval processes.
• Collaborate with Planning, Production, Sourcing and Operations to address costing, capacity, timing, delivery and inventory risks affecting business results.
• Participate in key retailer meetings, seasonal business reviews and product presentations to identify opportunities and resolve issues.
• Drive cross-functional alignment on seasonal calendars, decisions and action plans from product concept through market and execution. Leadership & Organizational Effectiveness
• Lead, coach and develop merchandising talent; establish clear priorities, accountability and a performance-oriented team culture.
• Build strong partnerships across Design, Sales, Planning, Marketing, Finance, Production and senior leadership.
• Present business performance, product strategies, opportunities and risks with clear recommendations to executive leadership.
• Improve merchandising processes, reporting and decision-making discipline to support efficient execution and scalability.