Digital Marketing Associate

Job Title

Salary Range: PHP 20,000 - 25,000

Responsibilities

Social

• Assist in developing and executing social media strategies across various platforms, including content creation, scheduling, and engagement.
• Support in monitoring social media channels, analyzing performance metrics, and identifying opportunities for optimization.
• Aid in crafting compelling social media content, including copywriting, graphic design, and video editing.
• Collaborate with team members to align social media efforts with overall digital marketing objectives and client goals.
• Participate in brainstorming sessions and contribute creative ideas for social media campaigns and content.

Influencer Marketing

• Provide support in influencer marketing campaigns, including influencer identification, outreach, and collaboration management.
• Assist in coordinating influencer partnerships, contracts, and content approvals to ensure campaign success.
• Aid in monitoring influencer campaign performance and analyzing key metrics for optimization.
• Assist in conducting research on industry trends, competitor activity, and influencer insights.
• Support in preparing influencer marketing reports and presentations for internal teams and clients.

Search

• Assist in managing paid search campaigns across platforms such as Google Ads, Bing Ads, and social media advertising.
• Aid in keyword research, ad copywriting, and bid management to optimize campaign performance.
• Support in analyzing campaign data and performance metrics to identify areas for improvement and optimization.
• Provide assistance in A/B testing and experimentation to drive better results in search advertising.
• Collaborate with team members to integrate search campaigns with broader digital marketing strategies.

SEO

• Support in implementing on-page and off-page SEO strategies to improve website visibility and organic search rankings.
• Assist in conducting keyword research and optimizing website content for relevant search terms.
• Aid in technical SEO audits and optimization efforts, including site speed improvements and schema markup implementation.
• Provide support in monitoring and analyzing SEO performance metrics, such as keyword rankings, organic traffic, and backlink profiles.
• Collaborate with content creators and web developers to implement SEO best practices across digital assets.

Direct Marketing

• Assist in planning and executing direct marketing campaigns, including email marketing, SMS marketing, and CRM initiatives.
• Support in developing targeted email and SMS campaigns, including list segmentation, content creation, and scheduling.
• Provide assistance in managing CRM tools and databases, ensuring data accuracy and compliance.
• Aid in monitoring campaign performance metrics, analyzing results, and providing insights for optimization.
• Collaborate with team members to integrate direct marketing efforts with broader digital marketing strategies

Pitches and Presentations

• Participate in pitch presentations and brainstorming sessions, providing support and insights in digital marketing strategy and execution.
• Assist in preparing presentation materials and communicating ideas effectively to internal teams and clients.

Industry Knowledge

• Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.
• Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.
• Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Strong interest in digital marketing with a desire to learn and grow in each area.
• Excellent communication skills, both verbal and written.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Suite products.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively in a team environment and multitask in a fast-paced setting.
• Ability to work independently in a remote work setting.
• Enthusiasm for delivering exceptional results and contributing to client success.
• Prior internship or relevant work experience in digital marketing is a plus but not required.