SEO Expert & Content Strategist

SEO Expert & Content Strategist

Promet Source is a global web and mobile application development company with offices in Chicago, USA, and Cebu, Philippines. We are a full-service technology firm that delivers high-value consulting and software development solutions that clients need to grow their business. As a leading technology provider of web services, we focus on complex web development, support, mobile applications, and strategic marketing. We are dedicated to open-source software solutions by providing managed services for Drupal-based websites, products, and applications. Come work with a great, growing company!

Promet is seeking an experienced SEO Expert & Content Strategist to join our team. The position is remote and available to Philippine applicants (full-time contract/freelance).

The SEO Expert & Content Strategist leads content-driven growth initiatives and elevates our digital presence across channels. This role drives strategy and execution for our owned media—website, email, content assets, SEO, and thought leadership—while also shaping digital best practices for client-facing work through SEO and training.

You'll be a key player in advancing our public sector mission: Helping government and higher education teams launch accessible, user-centered websites that work as hard as they do.

Core responsibilities include building and executing marketing campaigns, creating and optimizing content for SEO and conversion, executing social media strategies, drafting email nurtures, and paid and other organic digital marketing activities.

Reports to the CEO of Promet Source.

Duties and Responsibilities

• Develop and lead our content strategy to support lead generation, sales, and brand authority
• Write, optimize, and publish blog content targeting key service areas
• Plan and create quarterly lead-gen assets (whitepapers, guides, webinar follow-ups)
• Craft compelling case studies showcasing impact across government and higher ed
• Lead SEO efforts for the Promet Source website: Audits, technical SEO, on-page optimization, and conversion strategy
• Analyze user behavior and optimize digital pathways to improve conversion
• Provide SEO insights, training, and audits for select client projects
• Manage weekly and monthly newsletters
• Manage email campaigns that support asset and webinar promotion and lead nurturing
• Collaborate cross-functionally on product and campaign messaging
• Translate Promet's expertise into thought leadership content for LinkedIn
• Develop reusable social and content frameworks for cross-team use
• Use campaign analytics to identify areas of improvement and growth
• Deliver SEO audits and strategy recommendations for clients
• Create or optimize content for public-sector websites with accessibility and search visibility in mind

What We're Looking For

• 3+ years of experience in SEO, content marketing, or digital strategy
• Strong research, writing, and editing skills with a strategic mindset
• Experience managing multi-channel marketing initiatives from strategy to reporting
• Proficiency in HubSpot, Google Analytics, Screaming Frog, SE Ranking, Google Search Console, Looker Studio
• Familiarity with public sector or higher education audiences is a plus