Marketing Specialist - Core Brands

The Marketing Specialist is responsible for developing and executing data-driven marketing strategies that support long-term growth, sales, and brand awareness. Working under general supervision, this role analyzes market trends, member behavior, and campaign performance to shape strategic plans aligned with business goals. The position collaborates cross-functionally to deliver integrated campaigns, measures results using KPIs, and optimizes performance. Responsibilities also include content development, ensuring legal and regulatory compliance, supporting product launches, engaging in community events, and maintaining adherence to credit union policies and internal controls.

Work Arrangement - This position is a hybrid role with a combination of working both onsite (2 days/week) at the Headquarters building in East Lansing and remotely.

Schedule - Monday-Friday 8:30am-5:00pm ET. This position requires the ability to work varied evening and weekend hours staffing events. The specific schedule will be determined during the interview process.

An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.

Compensation & Benefits:

• Salary Range: $57,000-$64,000 dependent on experience
• 100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums
• Up to 26 days of PTO within your first year, as well as Volunteer Time Off & 11 Paid Holidays
• 401(k) with a company match
• Tuition Reimbursement
• Up to 12 Weeks of Paid Parental Leave
• Learn more about our benefits here

Essential Duties and Responsibilities:

Marketing Specialist:

• Responsible for marketing products and services offered by the Credit Union according to annual marketing plan, with responsibility for specific assigned products and services
• Focuses on driving growth from new member acquisition, upsell/cross-sell, and retention opportunities
• Meets and communicates regularly with relevant stakeholders (business units and external partners) on marketing campaigns
• Transforms business objectives into marketing strategy and resulting successful tactics
• Plans and writes marketing content to ensure a successful promotion and increased product usage
• Proofreads own and others’ documents to verify their effectiveness in conveying the necessary message, ensuring consistent brand, quality, and accuracy of information correct as to content, grammar, and spelling, and free of typographical errors; makes edits and copy suggestions to fellow team members’ work
• Leads research for the development of member communication to ensure alignment of message (key selling points) to target audience; determines target audience
• Creates Campaign Plans and new initiative overview documents
• Collaborates closely with Creative Services on the development of marketing materials
• Maintains and reports on results and expenses for each marketing campaign conducted
• Partners with market managers, business intelligence, and other internal partners to creates SWOT analysis, and utilize consumer and competitive analysis and latest marketplace trends
• Plays supporting role in product/service review, refresh, and bundling
• Coordinates special projects and programs to ensure success of the products/services/projects/programs
• Uploads current marketing content such as promotions and campaigns to the intranet
• Collaborates closely with Digital Marketing and Communications partners to ensure integrated marketing campaigns
• Maintains brand standards and ensures consistent branding across various touchpoints and through marketing tactics and campaigns
• Using assets provided by Creative Services, designs limited marketing materials
• Provides timely and appropriate reports and communications to VP of Marketing and Marketing Manager
• Communicates effectively across Community Impact division and throughout the Credit Union
• Works closely with marketing vendors and partners to ensure on-time campaign launches
• Represents the Credit Union at events on campus and in the community to promote products and services
• Participates in training activities within your department and with the learning development department; such training helps to ensure staff compliance with organization policies and state and federal regulations and laws
• Responds to staff and member questions regarding marketing promotions
• Ensures that all materials comply with federal, state and local regulations and legal requirements
• Maintains the confidentiality of sensitive member, team member, and other corporate information
• Actively engages in continuous improvement activities
• Performs other duties and assists other employees as assigned

Marketing Specialist II:

• All of Marketing Specialist duties and responsibilities
• Requires less direction for targeting audience and campaign development
• Acts as sole lead on new projects
• Works directly with other departments to lead product changes/introductions
• Ability to lead a proofreading team
• Works efficiently to produce a high-volume of error-free work
• Assists with training of new team members

Senior Marketing Specialist:

• All of Marketing Specialist II duties and responsibilities
• Trains new team members
• Presents ideas for new promotions, campaigns, and tactics
• As necessary, leads project development for all Marketing Specialists
• Assists other team members with identifying target market, headlines, verbiage, etc.
• Represents the Marketing department and assigned products/services at Credit Union project meetings
• Supports Credit Union direction while helping others understand the purpose and goals
• Be a role model by demonstrating initiative, integrity, responsibility, professionalism, and dependability
• Maintains regular communication with Marketing management to share observations of strengths and areas for development within the department
• Mentors intern(s), including coordinating intern work schedule and providing feedback on progress and development to management
• Uses critical thinking skills to solve problems and improve processes, work efficiently, and use time effectively
• Acts as a go-to person to assist other Marketing Specialists
• Leads trainings in the department, such as training to write impactful headlines and effective call-to-actions (CTAs)

Competencies:

• Core Competencies that must be demonstrated by all Credit Union employees include Communicate, Navigate Change & Evolve, Solve Problems & Make Decisions, Plan, Prioritize, and Achieve, and Collaborate.

Knowledge, Skills, and Abilities Required

Marketing Specialist I:

• Bachelor’s Degree in marketing, communications, public relations, business, or related major required
• Work requires comprehensive understanding of marketing funnel and concepts, as well as graphic design
• Strong knowledge of and experience applying marketing methodology
• Knowledge of the Credit Union’s products and services as well as rules and regulations, policies, and procedures
• Requires ability to analyze results and create reports related to marketing promotions
• Must be proficient in the following computer programs: Microsoft Office, InDesign, and Trello
• Basic understanding of Illustrator and Photoshop
• Must have excellent interpersonal and communication skills, both written and oral, along with the ability to present information effectively to employees and members
• Ability to solve problems and handle complex details
• Must be detail-oriented
• Multitask orientation to handle numerous projects simultaneously
• Must be a team player as there are various departments and personalities to satisfy
• Necessity to meet competing deadlines
• Effective project management skills

Marketing Specialist II:

• All of the Marketing Specialist knowledge, skills, and abilities
• Ability to leverage data that informs marketing strategies
• Effective project management and planning skills, including the ability to manage multiple projects while meeting established deadlines of simultaneous projects
• Highly skilled in the above-named software programs
• Increased knowledge of products and services
• Ability to work with limited supervision
• Effective budget implementation skills

Senior Marketing Specialist:

• All of the Marketing Specialist II knowledge, skills, and abilities
• Expert in above-named software programs
• Thorough understanding of Credit Union products, services, and procedures
• Ability to train and lead others in an informal capacity
• Ability to present information effectively to Marketing employees

Physical Demands and Work Environment

• May be required to remain in a stationary position for an extended period of time.
• Ability to operate standard office technology, equipment and tools, which may include many hours of computer and phone usage.
• Occasionally needs to move about inside of office area
• Exposure to potentially hazardous condition, i.e. robbery. Receives detailed instructions and procedures to be followed to minimize the exposure
• This position is able to work in hybrid or onsite working arrangements.

Disclaimer:

• Note this job description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and MSU Federal Credit Union reserves the right to change this position description and/or assign tasks for the employee to perform, as MSUFCU may deem appropriate.
• MSUFCU is an affirmative-action, equal-opportunity employer.
• To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.