Email Marketing Manager
$75k - $100kUniversal Promote / Zentap
Universal Promote is a marketing automation SaaS platform for the real estate industry. A fun startup, we have rapidly scaled to a team of 50 in less than a year and are continuing our growth. And we have a ping pong table! Job Description Managing the company’s email campaigns end to end encompassing campaign/channel analytics, operations and optimization. Email Marketing (A/B test, automation, analytics) experience IS MANDATORY. Please do not apply if it is not the case. Working closely with the product, merchandising and CRM leader to develop a clear campaign strategy Carrying out segmentation of the database leveraging different analytical models & tools Campaign Operations: Work closely with the copy, creative and coding teams to design and deploy emails. Q/A all aspects of emails (copy, links, tracking, UX, etc.) prior to sends. Enhance the trigger email campaigns throughout the customer lifecycle to maximize sales. Campaign Reporting & Analytics: Report on sales revenue generated from email marketing efforts. Create weekly and monthly reporting with insights and recommendations for optimizations. Analysis of current email marketing campaigns and making recommendations for improvement. A/B Testing on various email campaigns to establish the most effective. MVT Testing on email marketing campaigns. Maximize deliverability and work with ISPs to minimize spam folders. Ensuring all email campaigns comply with current email best practice in the industry. Qualifications Bachelor’s degree in Marketing or relevant field Must be highly proficient in communication and copy-writing. Proven work experience as an Email Marketing Manager, ideally within a similar industry (SaaS or Real Estate) Knowledge of latest digital marketing trends & email software. Proficient in following email marketing automation platforms: ACTIVE CAMPAIGN is a plus or other email tools. Proficient in: Google Analytics, HTML/CSS, A/B Testing, and other content management systems. Knowledge of SEO/SEM. Familiarity with analytical and database tools. Able to work under tight deadlines. At least one sample of an effective document delivered in the past that yielded results. Experience in an Agile / SCRUM environment. Additional Information Please send sample of work (email you created, landing pages copywriting ect..) attached to your application. Salary: $75k-100K Job Location #J-18808-Ljbffr Universal Promote / Zentap
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