Director of Analytics & Strategy

Director of Analytics & Strategy General Description The Director of Analytics & Strategy leads the organization’s reporting, visualizations, data mining, and analysis with the intent to inform decision‑making on a variety of subjects including revenue generation, forecasting, lead scoring, and data systems integration. The department’s primary function is to accelerate growth and success for the business units, while enabling data‑driven decisions across the company, including the Houston Rockets, Houston Comets and Toyota Center. Responsibilities Responsible for creating and implementing the display and distribution of data, measurement, and forecasting for company stakeholders. Proactively consult with various departments and the executive team on topics necessitating in-depth dissection and analysis. Partner with the SVP of Performance Marketing & Business Intelligence on revenue strategy. functions including rate card valuations, dynamic pricing, inventory management and paid media impact. Lead various business processes including sales forecasting, lead scoring, market penetration and other predictive modelling efforts. Oversee the data visualization strategy and maintain a user‑friendly library of available data resources. Plan and implement ways to source and track fan behavior, engagement, and retention, including loyalty and retention programs. Partner with the Engineering & Innovation team on data warehouse efforts focused on data automation and integrations between data sources. Develop the strategy, implementation and analysis for the organization’s market research and consumer insights efforts. Partner with Lifecycle Marketing team on database growth, nurturing and conversion initiatives. Work with business leaders and colleagues to make actionable recommendations based on data insights. Work closely with the NBA and WNBA on league‑wide Analytics & Strategy initiatives. Oversee team members providing guidance, training and career growth while optimizing their output. Demonstrates our One Team philosophy of Passion, Accountability, Customer Focus, and Teamwork. Minimum Qualifications, Proficiencies & Experience Education: Bachelor’s degree in data science, Business Analytics, Computer Science, Engineering, Information Systems, Statistics, Economics, or a related field Experience: 5+ years in a leadership role with a Strategy, Analytics or related team Proficiencies, Skills or Equivalent Experiences Strong business acumen and application of data and insights into business strategy Understand general predictive modeling techniques such as regressions analysis, customer profiling and segmentation, needs analysis, financial modeling, and other types of quantitative and qualitative analysis techniques A critical thinker who can identify solutions to complex problems Ability to initiate, design, execute monitor and evaluate outcomes of a project or initiative Demonstrated proficiency to collaborate with colleagues across multiple business areas Effective written and verbal communication skills to convey complex results in a clear, concise, and credible manner Refined presentation skills with expertise in designing effective charts and graphs Organized and disciplined with a strong attention to detail and persistent curiosity Experience leading a team and managing multiple projects in a fast‑paced environment Specialized Knowledge, Licenses, Requirements Experience in database management and working with relational databases (Snowflake is preferred) Fluent in SQL programming for database querying and management Experience with a BI/Visual Analytics Tool: Tableau is required Experience with a data science toolkit (Python, R, etc.) required A deep understanding of various statistical methods including linear regression, logistic regression, clustering and time series forecasting required Physical & Mental Requirements In‑house/in‑office position at Toyota Center in Houston, TX The employee is regularly required to stand, sit, walk, use handle or feel, reach, stoop, kneel, crouch or crawl, communicate with others. The vision requirement includes the ability to review written and electronic materials in both digital and physical format. The employee must be able to transfer and move items for departmental needs. The employee must be able to adjust to changing work hours and locations as needed considering the strong focus on external communications and relationships. #J-18808-Ljbffr