Optical Retail Manager

Retail Optical Manager

The major responsibility of the Retail Optical Manager is to drive profitable sales through exam growth and outstanding patient experience. Drive revenue, productivity, operational processes in a positive and multi-tasking environment. Modeling exemplary patient care. Develop and maintain outstanding patient, associate and doctor satisfaction through consistent retention.

Major duties and responsibilities include:

• Excellent reliability as it relates to times and attendance
• Reliable means of transportation and valid drivers license
• Ability to travel up to 30 miles from primary store
• Open availability on Saturdays and peak season
• Drive profitable store sales by fostering a patient focused retail culture.
• Prioritize exam growth on a daily, weekly, and monthly basis.
• Community outreach, i.e. cornea events and blitzing
• Consistent communication with existing patients
• Creative social media marketing
• Attainment of plan sales goal and comp store sales growth.
• Proven track record of increased KPI results
• Ability to analyze the business through strong business acumen
• Positive comp store contribution (year-on-year improvement).
• Manage gross margin, in accordance with Company standards
• Effectively train and develop associates to consistently provide a patient care focused experience.
• Develop team of administratively skilled associates that provide support on daily operational tasks.
• Develop strong professional relationships with Doctors.
• Ensure appropriate coverage and quality of Doctor hours.
• Implementation of initiatives to increase number or exams and conversion of exams to sales.
• Participate in business planning and business updates.
• Accountable for the recruitment, training, development, and retention of high performing associates.
• Ensure each store is effectively merchandised and presented according to standards.
• Ensure high quality through customer follow-up, accurate measurements, correct pricing, POS entry, and realistic service delivery time quote.
• Maximize Managed Vision Care relationships and sales opportunities.
• Timely implementation of approved Marketing programs
• Execution of operational procedures including safety and maintenance.

Knowledge and skills required include:

• Optical knowledge or Licensed (minimum 2 years optical experience)
• Proven track record of sales growth through sales skills and accountability for sales results. (minimum 3 years sales experience)
• Demonstrated ability to deliver an outstanding experience during direct interaction with patients at a proven conversion of at least 80%.
• Proven experience and results with a retail or customer service establishment.
• Ability to present and implement decisive and creative solutions to opportunities to grow the business.
• Ability to provide enthusiastic and concise communication to meet/exceed patient expectations.
• Foster positive and results-oriented associate and doctor relationships.
• Success in store merchandising and attention to detail.
• Ability to manage priorities through adaptability and flexibility.
• Willingness to take calculated risks
• Attention to detail and follow-up.
• Abilities to multi-task and delegate to maximize patient interaction.
• Computer experience preferred.

Education: Bachelor's degree or comparable experience in retail operations (Minimum 3 years optical retail experience.)