Software Engineer

Founding Gtm Engineer (Series A Fintech / Edtech)

Location: San Francisco, CA or Phoenix, AZ (In-Person, Full Time) | Seniority: Founding / Senior IC | Equity: Meaningful Founding Stake

The Mission: Architecting the Financial Rails for the $900B School Choice Movement

We are an exclusively retained partner for a high-growth startup building the infrastructure for Education Savings Accounts (ESAs). Currently, the $900B US public education budget is being unlocked, giving parents direct control of ~$7,500 per child, per year.

This company is building the specialized charge card, reimbursement engine, and vendor marketplace that makes this autonomy possible. With $16M raised from top-tier VCs and a team that has already rejected acquisition offers, this is a "life's work" commitment for a founding operator.

The Team: High-Density Talent & Intensity

You will join a full-time in-person culture in San Francisco or Phoenix. You will work alongside:

• Founders: A former Goldman Sachs Quant and an engineer who built global-scale computer vision systems at age 19.
• Engineering & Risk: Former leads and AI researchers from Stripe, Mercury, SpaceX (Ad Astra), Microsoft, and Circle.
• Policy & Community: The former Deputy Director of a gold-standard state ESA department and leading national school choice advocates.

The Role: Gtm as an Engineering Discipline

This is not a traditional sales or marketing role. We are looking for a Founding Gtm Engineer to build a community-led growth engine from hundreds of families to tens of thousands.

• Engineer Acquisition Loops: Move beyond paid acquisition to build compounding, community-led flywheels through homeschool co-ops, education pods, and micro-influencers.
• Live in the Parent Psyche: You will spend real time in the field with families to understand what drives trust and triggers adoption - converting those insights into concrete Gtm decisions, not decks.
• Data Rigor: You will instrument funnels, set up tight feedback loops, and analyze cohort/retention curves with the precision of a software engineer.
• Own Onboarding Conversion: You will be the primary owner of the onboarding funnel, driving toward a critical 500-account target and beyond