Director, Business Intelligence

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here industry depth meets media scale, where data becomes direction, creativity and storytelling bring truth to life, and orchestration replaces fragmentation. Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found. Overview The Director Business Intelligence will demonstrate extensive experience in data analysis and strategic consulting to lead BI efforts for enterprise clients in the health and wellness industry. This role focuses on utilizing data sources to showcase the business impact of media/marketing campaigns while translating insights into actionable strategic recommendations. Responsibilities Build and maintain professional relationships with client teams, ensuring high-quality communications and deliverables. Collaborate with internal and external partners to develop measurement plans that address client objectives and define program success. Oversee business rules, engagement parameters, and scoping processes, including vendor proposals. Manage internal and third-party data sources to ensure timely and accurate delivery of insights. Analyze data to generate insights and recommendations for program optimization and enhancement. Create and deliver presentations and reports to clients in person or via teleconference. Identify opportunities to expand client engagement through consultative selling and support new business pitches. Provide expertise across HCP and DTC media, data integration projects, scoping/staffing, and third-party partnerships. Develop measurement frameworks incorporating various analytics methods, KPI evaluations, and actionable recommendations. Manage multiple client projects concurrently, adapting to diverse needs and opportunities. Exhibit high emotional intelligence in stakeholder management, fostering effective collaboration. Qualifications Bachelor’s degree required (preferably BS in related field); Master’s degree preferred. 7+ years’ experience in data/analytics consulting or quantitative marketing/analysis; healthcare/pharmaceuticals experience a plus. Deep understanding of multi-channel marketing mix utilization. Advanced skills in project/time management, problem-solving, quantitative analysis, communication, and intellectual curiosity. Experience recruiting, managing, and developing junior team members. Proficiency in MS Excel, Word, PowerPoint, and familiarity with BI tools (e.g., MicroStrategy, Datorama). Willingness to travel up to 15%. Additional Information Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Range: $112,290 - $161,280 annually. All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr Publicis Health Media