Associate Director, Content Capabilities - Innovation

Responsibilities The Associate Director, Content Capabilities & Innovation is the J&J Innovative Medicine owner of a foundational marketing platform - content design that enables marketing teams to produce effective, high-quality, on‑brand, compliant promotional content at speed and scale. Reporting to the Director, Content Excellence & Innovation, this role translates marketing priorities into a scalable library of compliant and reusable components, templates, and design standards that reduce agency rework, accelerate speed‑to‑market, and strengthen brand consistency across digital and print channels. This leader partners closely with brand marketing, creative and production agencies, and cross‑functional stakeholders to ensure the Design System and template ecosystem anticipate marketer needs, support omnichannel activation, and integrate emerging AI‑enabled marketing workflows — all while maintaining the highest standards of accessibility and regulatory compliance. The Associate Director is accountable for the Design System strategy, roadmap, governance, and adoption that power the content creation lifecycle — from component design and template development through brand rollout and continuous optimization. Cross‑Functional Collaboration & Influence: Partner with business and marketing teams to integrate content capabilities to enhance customer engagement, brand visibility, and market positioning. Ensure collaboration between technical teams, creative staff, and business units for cohesive content strategies. Partner with other functions such as IT and Commercial Operations to deliver technology and enabling capabilities. This role will partner closely with the AI Enablement Product team to evolve platforms to deliver AI enabled marketing. Marketing Enablement & Strategic Partnership: Serve as the primary templates and Design System partner to brand marketing teams — understanding audience strategies and channel plans to ensure the right templates and components are available. Translate marketing objectives (brand launches, campaigns, HCP/patient/payer engagement) into template requirements, component enhancements, and Design System features that accelerate content execution. Partner with marketing leads and agencies to identify template gaps, reduce creative cycle times, and unlock self‑service design capabilities that empower teams to move faster without sacrificing quality or compliance. Collaborate with the AI Enablement Product team to evaluate and pilot AI‑powered design workflows (e.g., automated layout generation, design‑to‑code acceleration, personalization at scale) that drive measurable marketing effectiveness. Cross‑Functional Leadership & Governance: Own the end‑to‑end Design System lifecycle: configuration, taxonomy, workflows, access controls, versioning, and ongoing system health. Partner with UX, Design, Engineering, Brand, Content Strategy, Legal, Medical, Regulatory, and Accessibility teams to ensure the Design System and templates meet enterprise standards and marketing needs. Run governance forums, design critiques, and working groups to maintain alignment, resolve conflicts, and gather input from marketing and operational stakeholders. Establish and maintain a contribution model that allows brand teams and agencies to propose new components or templates while preserving system integrity. Stakeholder & Vendor Partnership: Partner with agencies, brand stakeholders, and vendors (e.g., Figma, system integrators) to manage expectations and ensure Design System and template decisions support marketing velocity and operational excellence. Manage the Figma enterprise account relationship — licensing, feature requests, beta programs, and vendor roadmap alignment. Evaluate and recommend complementary design tooling and plugins that extend Design System capabilities. Modern Content Capabilities Strategy & Roadmap Ownership: Champion modern content capabilities strategy (modular and AI), define and own Content Platform roadmap as aligned to marketing evolving channels and campaign needs. Translate business priorities, brand requirements, and regulatory considerations into a prioritized backlog of component builds, template releases, governance enhancements, and adoption initiatives. Define and enforce modular content standards (components, layouts, grid systems, spacing, typography) that streamline content creation and reduce rework across digital and print channels. Drive adoption and value realization through training, enablement, and change management — ensuring marketing teams and agency partners extract full value from every Design System investment. Product Ownership — Figma Design System: Serve as the primary Business Product Owner for the Figma Design System: components, styles, design tokens, documentation, brand‑specific libraries, and shared template collections. Define component architecture, naming conventions, variant structures, and token strategies that ensure consistency, scalability, and ease of use for designers and marketers. Prioritize component development and maintenance based on marketing usage analytics, stakeholder impact, speed to market, and long‑term scalability. Coordinate releases with engineering, design tooling, and front‑end development teams to ensure seamless updates across brand and agency workflows. Own and prioritize the Design System and template backlogs in partnership with Technical Product Owners, front‑end engineering, and delivery teams. Adoption, Training & Enablement: Drive Design System and template adoption through training programs, playbooks, office hours, onboarding kits, and designer/developer/marketer enablement sessions. Create and maintain comprehensive documentation — component usage guidelines, template how‑tos, brand‑specific configuration guides, and best‑practice references. Measure and improve the designer, developer, and marketer experience with the Design System through feedback loops and continuous improvement. Metrics & Continuous Improvement: Define KPIs (template adoption rate, component reuse rate, time‑to‑market reduction, agency rework reduction, brand consistency scores) and instrument usage analytics within Figma and downstream channels. Iterate the Design System and template library based on data, marketing stakeholder feedback, and evolving channel requirements. Translate design performance insights into roadmap decisions that improve marketing outcomes. Requirements B.S. required; MS/MBA/PhD preferred. 8+ years of biopharmaceuticals industry experience in digital marketing & technology, design systems, product management, content operations, or related roles 3–5 years leading cross‑functional design systems, template, or marketing technology initiatives. Deep working knowledge of Figma — including libraries, variants, design tokens, auto‑layout, prototyping, and plugins — and proven experience managing Figma libraries at enterprise scale across multiple brands and agencies. Experience owning or operating a design system end‑to‑end: component governance, naming conventions, versioning, contribution models, and multi‑brand rollout. Demonstrated experience building and managing template ecosystems across digital channels (email, web, banners, paid social) with a strong understanding of how templates support marketing execution. Demonstrated experience partnering with marketing teams to deliver design capabilities that improve speed, quality, and cost efficiency of promotional and non‑promotional content. Knowledge of content creation‑to‑approval workflows (MLR) and regulatory expectations in a biopharmaceutical or regulated industry. Strong stakeholder management and influencing skills across design, engineering, product, marketing, and business teams. Demonstrated understanding of key market segments (HCP, patient, payer) and how templates and design systems accelerate content creation for each. Excellent verbal and written communication; able to create clear component documentation, training materials, and executive presentations. Ability to build strong cross‑functional partnerships and influence brand teams without direct reporting lines. Demonstrated ability to influence in a large and matrixed organization required. #J-18808-Ljbffr Jobtailor