Content Writer (Financial/Insurance)

I am looking for a Content Writer who has experience developing financial wellness content (like disability insurance or life insurance or financial services wellness topics) and providing that to sales or marketing teams for wellness advisors to use.

This role will primarily support marketing campaigns and email marketing and social posts.

$60-$70/hr W2

This role is onsite 2 days in the NYC office, 3 days remote.

Responsibilities:

• Create long-form content and atomize it with the help of AI to create a range of related assets to support marketing campaigns for life insurance, disability insurance, and other financial wellness topics (emails, landing pages, videos, social posts, infographics, etc.).
• Use enterprise‑approved AI tools to support research, drafting, editing, summarization, and presentation development while maintaining quality and compliance standards.
• Produce sales enablement materials for our financial advisors to share.
• Contribute to newsletters for financial professionals and consumers.
• Develop compelling, audience-centric email copy including subject lines, preheaders, body content, CTAs, and transactional messaging that align with brand voice and campaign goals.
• Use AI to develop SEO-optimized content for our owned channels, including SEO-first articles, product pages, and thought leadership landing pages.
• Contribute to editorial calendars and support execution of content tied to business priorities and campaigns.
• Partner across teams to create, edit, and optimize content for audience engagement and conversion for lead generation, nurturing, and cross-sell campaigns.
• Collaborate with analytics and marketing operations to monitor email performance metrics such as open rate, CTR, conversion rate, bounce rate, and unsubscribe rate and make data-backed content recommendations.
• Work closely with email developers, creative team, and campaign managers to ensure emails are visually engaging, on-brand, and mobile-friendly.

Qualifications

• Exceptional writing and content production skills across different formats and content types.
• Communication skills – must demonstrate very effective written and oral communication skills.
• Proven track record of writing high-performing campaigns, including email, social media, and more.
• Experience writing for SEO and AEO.
• Ability to interpret data and apply insights to improve content performance.
• Strong project management and time management skills and ability to manage your own work in Workfront.
• Excellent grammar, editing, and proofreading skills.
• Familiarity writing for email marketing platforms (e.g., Salesforce Marketing Cloud, Pardot, HubSpot, Mailchimp).
• Bachelor’s degree in marketing, business, communications, or a related field.
• 3+ years of professional writing experience, with a focus on email marketing.

Lori Sklarski

Senior Technical Recruiter, PRI Technology

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