NYC Law Firm - Social Media Coordinator

Job Description

Torres & Zheng at Law, P.C. is a boutique business law firm founded in 2018 and rebranded in 2023. We serve entrepreneurs, businesses, and employers across the U.S. and China, with a strong presence in New York, New Jersey, and Atlanta (business immigration).

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Our firm was built by entrepreneurs, for entrepreneurs. We are redefining legal services by breaking away from traditional law firm structures and putting clients at the center of everything we do. Our vision is to create a platform where passionate professionals can build meaningful careers, guided by the Japanese concept of Ikigai -doing what you love and what you are good at. We are committed to excellence, innovation, and impact.

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Position Summary

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We are looking for a creative, hands-on Social Media Coordinator with strong video editing skills to own our short-form video content. Your core job is simple and clear: each week, you will ideate, film, edit, and publish four videos on Rednote (Xiaohongshu) and Douyin. You will work directly with our Managing Partner, who serves as the primary on-camera talent, and you will be responsible for turning raw footage into polished, engaging videos that grow our audience and bring in clients.

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As the program grows, we will gradually expand to additional platforms such as Instagram, YouTube, TikTok, and WeChat Channels. You will also support the firm with other marketing tasks as needed.

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Key Responsibilities

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Core: Weekly Video Production (4 videos/week on Rednote & Douyin)

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• Ideation: Brainstorm and pitch timely, relevant topics that resonate with entrepreneurs and business clients in the U.S.–China corridor; write scripts, talking points, and titles
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• Filming: Set up and run shoots, including camera, lighting, and audio; direct the Managing Partner on camera to get natural, engaging delivery
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• Editing (primary focus): Independently edit every video from raw footage to final cut, including:
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• Tight pacing and cuts optimized for short-form, vertical (9:16) viewing
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• Strong hooks in the first 3 seconds
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• Accurate Chinese and English subtitles, on-screen text, and graphics
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• Background music, sound effects, and audio cleanup
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• Basic color correction and visual consistency across the channel
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• Covers and thumbnails tailored to each platform
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• Publishing: Write captions and hashtags, schedule posts, and maintain a consistent weekly content calendar
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Growth & Analytics

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• Study the Rednote and Douyin algorithms and apply best practices to grow views, followers, and engagement
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• Track performance data and adjust content strategy based on results
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• Monitor how social media activity converts into client inquiries, and propose improvements
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Platform Expansion

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• Help launch and adapt content for additional platforms (Instagram, YouTube, TikTok, WeChat Channels, etc.) as the program grows
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Marketing Support

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• Support other marketing tasks as needed, such as event promotion, graphic design for posts and flyers, website or newsletter content, and photography for firm events
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Qualifications

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• Proven short-form video editing skills. You must be able to independently edit polished, high-retention videos. Proficiency in CapCut / 剪映, Adobe Premiere Pro, Final Cut Pro, or similar tools
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• A portfolio of short-form videos you personally edited (Rednote, Douyin, TikTok, Reels, or YouTube Shorts)
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• Comfortable with filming, lighting, and audio setup
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• Proficiency in Mandarin Chinese is required. You will create content for Chinese-speaking audiences
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• Strong understanding of Rednote and Douyin content style, trends, and algorithms; familiarity with U.S. platforms is a plus
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• Strong writing skills in both Chinese and English
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• Ability to work fast and consistently, delivering four finished videos every week
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• Self-starter with strong organizational skills
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• 1-2 years of experience in video editing, content creation, social media, or digital marketing (internships and personal/freelance accounts count)
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• Bachelor’s degree in Marketing, Communications, Digital Media, Film/Video Production, Journalism, or a related field preferred
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• In-person availability Monday to Friday, 10:00 AM – 7:00 PM EST
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What We Offer

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• Competitive salary of $60,000 per year
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• The opportunity to build and own a social media program from the ground up
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• Direct mentorship and collaboration with the firm’s Managing Partner
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• A creative, entrepreneurial, and supportive team culture rooted in our core values: SCREAM (Service, Client-Centric, Relationships, Empowerment, Accountability, Mastery)
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• Real impact, your work will directly contribute to client acquisition and firm growth
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How to Apply

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Please send your resume and a portfolio or video samples to View email address on ziprecruiter.com with the subject line: "Social Media Coordinator Application - [Your Name]"