Digital Media Buyer

Digital Media Buyer

FLSA Classification: Exempt (Salary)

Reports To: Senior Director of Marketing 

Supervisory Responsibilities: None 

Position Type: Full-Time, M-F 40+ hours/week

Pay Frequency: Weekly

Salary Range: $65,000 - $85,000 (Final compensation will be determined based on the individual's experience, skill set, and geographic location, among other various factors) 

Overview:

At Paradigm Direct LLC, our vision is to become the leading provider of stock and option education and trade ideas tailored for individual investors by delivering transformative content and training. Every day we strive to foster a culture of learning, which enables our clients to acquire the knowledge, skills, and confidence to excel in their personal investing. Our unwavering commitment to our clients’ success drives us to continually evolve and adapt, ensuring we remain a trusted educational partner. To accomplish our vision and mission, all our employees have the same core values: 

• Integrity: Committed to ethical business practices, transparency, and accountability. Do the right thing, every time!
• Respect: Treat all employees, clients, and partners with dignity and consideration.
• Customer Centric: Focus on delivering exceptional value and service to our clients.
• Accountability: Take ownership of one's responsibilities and actions.
• Teamwork: Promote positive collaboration, communication, and a supportive work environment.
• Adaptability: Open to change and capable of quickly and effectively adapting to evolving circumstances.
• Innovation: Encourage creativity and willingness to explore new ideas and solutions.

If this sounds like you, or you are committed to bringing these values to work every day and making a real difference in the lives of individual investors, Paradigm Direct LLC may be exactly the place for you — keep reading!

Position Summary:

The Digital Media Buyer is responsible for the day-to-day management of paid media campaigns across Meta, Google, and programmatic digital channels (Taboola, Outbrain, Revcontent). This is a hands-on, execution-focused role requiring a candidate who is both analytically driven and creatively aware. The ideal candidate can interpret performance data and translate it into decisive action, while also evaluating creative assets to understand what is and is not driving results.

Key Responsibilities:

• Launch new campaigns, ad sets, and ad variants across our brands on a daily cadence
• Run structured creative tests (hook, angle, format, audience) and document what wins
• Monitor pacing, CPA, ROAS, frequency, and funnel-stage performance throughout the day and reallocate budget without waiting to be asked
• Partner with the Marketing Director and creative team to brief new ads, flag creative fatigue, and request iterations before performance slips
• Maintain naming conventions, tracking parameters, and account hygiene so reporting stays trustworthy
• Maintain dashboards (Looker Studio, Sheets, internal reporting tools) that show what is working and why
• Surface insights weekly: what scaled, what got cut, what we are testing next, and what the numbers are telling us about audience and messaging

Required Key Skills and Qualifications:

• 1+ years buying paid media at scale, ideally for direct-response, subscription, or lead-gen businesses, Preferred 3+ years
• Experience accounts spending at least $10-20k consistently per month
• Deep hands-on experience in Meta Ads Manager and Google Ads (Search, Performance Max, YouTube)
• Awareness of at least one native platform (Taboola, Outbrain, Revcontent, MGID)
• Strong analytical foundation: you can pivot a dataset in Sheets, read a cohort report, and explain what changed without hand-waving
• Design literacy: you can tell good creative from bad, write a clear creative brief, and give specific feedback to designers and copywriters
• Working knowledge of pixel implementation, UTM hygiene, conversion APIs, and attribution gotchas
• Self-directed work style. You do not need a Slack ping to know that CPA spiked at 2pm
• Must be able to pass a background check

Preferred Qualifications:

• Experience in financial publishing, trading education, newsletters, info products, or other regulated direct-response categories
• Familiarity with HubSpot, Klaviyo, or comparable marketing automation
• Exposure to landing page testing (Unbounce, Instapage) and basic CRO instincts
• Comfort with AI tools (ChatGPT, Claude) for creative ideation and rapid iteration
• Prior experience with compliance-sensitive copy in finance, supplements, or similar verticals

Key Performance Indicators (KPIs):

• Campaign performance and scaling
• Velocity: number of new ads, angles, and tests shipped per week
• Win rate on creative tests and how quickly losers are killed
• Quality and clarity of weekly reporting and recommendations
• Account health: tracking accuracy, naming hygiene, no policy violations

What We Offer:

Along with an exciting career with a team dedicated to success, all eligible new employees are eligible for the following benefits on the first day of the month following 60 days of employment. For full eligibility requirements, see the employee handbook or reach out to human resources:

• Medical Coverage with two plans: 1) Co-Pay 2) HSA – employer-contributed premiums
• Dental Coverage
• Vision Coverage
• Basic Life – employer paid premiums
• Supplemental Life - with a non-medical maximum of $100,000 for new hires
• Short-Term Disability - employer paid premiums
• Long-Term Disability - employer paid premiums
• Employee Assistance Program - employer paid premiums
• AFLAC
• Paid Time Off – This position qualifies for unlimited PTO 

• Parental Leave
• Holidays - 10 paid Holidays per year, with potential for additional days added depending on timing and operational demands
• Other Leave - Paradigm also offers other leave such as medical, both FMLA and Non-FMLA, Military, bereavement, jury duty, court appearance, and voting leave. 

• 401k Retirement Plan - Employees must be 21 years of age to participate and must complete 12 months of Full-Time employment. Once eligible, the company matches 100% of what you contribute for the first 3% of your salary and then $0.50 for every dollar for the next 2%. 

• Tuition Reimbursement - All full-time, regular Paradigm employees in good standing with the organization that have been with the organization for at least 90 days are eligible to participate in the program upon Executive approval. Courses that began prior to the employee’s date of hire are not eligible for reimbursement. Policy Details available upon request. See HR for further eligibility requirements and benefit details
• Fitness - Up to $40 per month reimbursement for fitness with proof of payment. 

• Sam’s Club/COSTCO - Annually in October, employees can sign up for membership through the company at a discount of 50%
• Employee Referral Program - Employee referring a hired candidate receives a monetary award when the new employee reaches 30 days of employment and again at 90 days of employment 

• Employee of the Quarter - Peer nominated, Winner receives monetary aware as does the employee that nominated the winner. 

• Length of Service Awards - Starting at 5 years of employment - Awards are tax free. 

• Birthday and Company Anniversary Gifts - Each year on the employee's birthday and again on their company anniversary, the employee receives a monetary tax free gift. 

The benefits listed above are intended as a general overview and may not represent a complete list of available offerings. All benefits are subject to change and are governed by the terms and conditions of each respective plan. Eligibility requirements, plan details, and coverage specifics have not been fully outlined here. Current employees with questions regarding benefits eligibility or plan details are encouraged to contact Human Resources directly.

Physical Demands and Working Conditions

This position can be remote or on-site at one of our office locations. Either option is an office environment. Work involves sitting most of the workday greater than 50% of the time. Walking and standing are required only occasionally. Position requires typing, applying pressure with the fingers and palm, and expressing or exchanging ideas through spoken and written communication. Conveying detailed or important spoken instructions to customers and other workers accurately, clearly, and at times, quickly. Hearing: Ability to perceive sounds at normal speaking levels with or without correction, receive detailed oral communication, and make discriminations in sound. Repetitive motion: Substantial repetitive movements (motions) of the wrists, hands, and/or fingers. Occasionally exerting up to 10 pounds of force to lift, carry, push, pull, or otherwise move objects. Required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading, primarily on a computer monitor. Occasional travel required for offsite meetings and events. Normally less than 10% of the time. 

Equal Employment Opportunity:

Paradigm Direct, LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, or veteran status.

Work Authorization

All applicants and employees must be legally authorized to work in the United States. Paradigm Direct, LLC, does not sponsor work visas or employment authorization for non-citizens or foreign nationals, now or in the future. In compliance with federal law, all individuals hired will be required to verify identity and employment eligibility. Paradigm Direct, LLC participates in E-Verify and will provide the federal government with your Form I-9 information to confirm authorization to work in the U.S.

ADA Compliance

Applicants with disabilities may request reasonable accommodation to complete the application or hiring process by contacting Paradigm Direct, LLC’s Human Resources Department at. Reasonable accommodation may be provided to enable qualified employees with disabilities to perform the essential functions of this position (See: Essential Functions)

At-Will Employment

This position is for an 'at-will' employment relationship. Whether an applicant, candidate, or active employee, either you or Paradigm Direct, LLC may terminate the employment relationship at any time, with or without cause, and with or without advance notice. No statements or representations made at any point during the application, hiring process, or employment can alter this at-will status.

Disclaimer

This job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee. They may change, or new ones may be assigned at any time with or without notice. 

Compensation details: 65000-85000 Yearly Salary

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