Marketing & Business Development Associate

Full-time

Description

DEPARTMENT: Marketing & Sales

REPORTING TO: Head of Marketing

ABOUT LIBRA INDUSTRIES:

Libra Industries is a full service Electronics Manufacturing Services (EMS) provider with decades of experience delivering high reliability electronic mechanical and electromechanical assemblies for customers in aerospace defense medical semiconductor and industrial markets. With facilities in Texas Ohio and Mexico we serve a diverse customer base that depends on us for precision quality and on time delivery.

At Libra we build more than products. We build long term partnerships. Our team members work in a collaborative technically challenging environment where attention to detail matters and individual contributions have a direct impact on customer success.

PRIMARY FUNCTION OF POSITION:

Keep leads and opportunities moving through Libras pipeline from first contact through close and help execute the marketing programs that feed it. This role administers Libras CRM keeps pipeline data accurate and current manages the handoff of leads from marketing to sales and manages Libras LinkedIn and other channels. The role supports the companys marketing strategy including target accounts messaging content campaigns and direction of outside partners.

DESCRIPTION OF DUTIES:

Marketing Execution

Manage content for Libras LinkedIn company page including capability highlights company news customer stories and campaign posts and help leaders and employees share it

Serve as LinkedIn Super Admin monitoring engagement and routing inbound inquiries

Support campaign execution including list pulls scheduling website updates and tracking responses through to pipeline and keep the campaign tracker and marketing calendar current

Update capability sheets case studies and presentations as needed and maintain approved materials in OneDrive so the sales team always works from current versions

Coordinate trade shows events and facility tours including booth materials and logistics and log new contacts in Salesforce

Handle day to day scheduling and requests with web PR and outbound calling partners

Pipeline Progression

Monitor the pipeline daily for accuracy and timely updates and flag leads and opportunities that have stalled

Lead the weekly pipeline review with the sales team to confirm stage next step and close date on every open opportunity and drive accountability for follow up

Route qualified leads from campaigns events the website and outbound partners to the right salesperson and confirm first contact happens

Consolidate monthly updates from third party reps and lead generation partners including the outbound calling vendor into CRM

Reporting

Run the pipeline and CRM data export on the 1st of every month and distribute pipeline updates to plant leadership and sales

Report monthly on pipeline and marketing results including leads opportunities created conversion by stage pipeline value by sector and site LinkedIn engagement and website traffic

Provide pipeline data and metrics for executive and Board materials as needed

Targets

Marketing activities executed on time according to set schedules

New leads routed to sales within 1 business day

Every open opportunity reviewed weekly with a current stage next step and close date

Monthly report delivered by the 5th business day

EDUCATION/EXPERIENCE REQUIRED:

Bachelors degree in marketing communications business or a technical discipline or equivalent experience

1 to 3 years of experience in marketing sales operations marketing operations CRM administration or inside sales

Working knowledge of Salesforce or a similar CRM including reports and dashboards

Excellent writing skills with the ability to explain technical capabilities in clear language; work samples requested

Hands on experience managing LinkedIn or other business social media channels

Strong analytical skills and a disciplined approach to data accuracy

Strong organizational and interpersonal skills with the ability to manage multiple deadlines and partners

Proficiency in Microsoft Office (Excel Outlook PowerPoint Word) with strong Excel skills

Ability to comply with ITAR and export control procedures; access to some controlled information may be restricted by law

SKILLS/EXPERIENCE PREFERRED:

Salesforce Administrator certification or hands on admin experience

Experience with a marketing automation platform such as Account Engagement (Pardot) or HubSpot and a website CMS

Experience with design tools such as Canva or Adobe Creative Cloud

Experience in electronics contract manufacturing (EMS) or a related manufacturing industry

Familiarity with aerospace defense medical device or semiconductor equipment markets

Trade show or event coordination experience

PHYSICAL REQUIREMENTS:

With or without reasonable accommodation ability to see and hear well enough to perform the essential functions of the job

Ability to walk the shop floor and lift up to 20 pounds

Ability to comply with all site PPE and safety requirements in the shop

Ability to travel occasionally to trade shows industry events and Libra sites

WORK ENVIRONMENT:

Works in both office and shop environments

In the shop exposure to airborne particles moving mechanical parts machines and material handling vehicles; PPE is required

This job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee. Nothing in this job description restricts managements right to assign or reassign duties and responsibilities to this job at any time.

Libra Industries is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex race color religion national origin age marital status political affiliation sexual orientation gender identity genetic information disability or protected veteran status. We are committed to providing a workplace free of discrimination and harassment.

Required Experience:

IC