Associate Media Director

Associate Media Director, Digital

Company description On the day Fallon opened its doors without a single client, it did so under the headline, "A new advertising agency for companies that would rather outsmart the competition than outspend them." More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts. Smart brands create something of value in the world: entertainment value, social value, and belief value. Smart brands are additive to peoples' lives and to culture. They help build ideas in the world, and they leave something behind.

Overview The Associate Media Director, Digital (AMD) leads a media client team in the development and execution of media plans for a diverse portfolio of clients. An AMD at Fallon must be an intuitive, independent thinker and unflinching team mentor. The position places equal emphasis on creative solutions to media challenges and planning/executional rigor as it does on senior leadership within the full-service agency. We prioritize diverse, unique experience, and, above all, creativity.

Responsibilities

• Develop and execute creative multi-platform digital media solutions based on client needs
• Support media strategy development
• Oversee trafficking and tagging planning and implementation across all applicable channels
• Oversee campaign execution from buying to campaign reporting
• Build and analyze target audience using syndicated tools and in platform
• Maintain agency relationship with senior clients and outside vendors to foster development and execution of media plans
• Lead internal brainstorm sessions in the strategic development process
• Create buyable "big ideas" that align with client objectives
• Manage day-to-day client requests
• Participate in agency-wide strategic initiatives and new business pitches
• Regularly keeps department and agency up to date on industry and cultural trends
• Manage, train, and mentor junior team members and hold accountability for performance of direct reports
• Facilitate cross department communication for full-service business

Qualifications

• This position requires 7+ years' experience working in digital media, including some time in a managerial role.
• Deep understanding of programmatic platforms (The Trade Desk, CM360, Freewheel, AmazonDSP, etc.)
• Experience setting up campaigns within Google and/or social platforms (Meta, TikTok, etc.) preferred
• Proficiency in media-related planning tools (e.g., Comscore, Nielsen, IMS, etc.)
• Strong written and verbal communication skills
• Proficiency in Word/Excel/PowerPoint/Keynote

Additional information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $97,375.00 - USD $139,965.00/Annually.