Data Analyst
Samprasoft
Job TitleResponsibilities:Perform hands-on modeling and complex analyses using Python, SQL and/or RBuild and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomesRun optimization and simulation scenarios to help provide the marketing investment and allocation recommendations Marketing leadership and CMOPresent media mix insights to different levels of senior clientsExplain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problemsPartner with cross-functional team to streamline data science solutionsIntegrate disparate data sources and leverage state-of-the-art analytics best practices in order to deliver integrated actionable insights to partners and senior leadership around digital marketing optimizationMinimum Qualifications:Master's degree in statistics, economics, operations research, engineering, or related field6+ years of industry experience in data science, measurement, marketing strategy & analyticsStrong communication skills to ‘tell a story’ that provides insight into the businessProficient coding skills (SQL/Python/R) and database knowledgeExtensive experience with predictive modeling algorithmsStrong project management skills, including managing technical resources and multiple priorities & milestones.You have a passion for working in a fast-paced agile environment.
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