Senior Director, Regional Marketing Strategy & Media Activation

Senior Director, Regional Strategy & Media Activation

***This role is based at one of our corporate offices in McLean, VA or Dallas, TX***

Exceptional Hospitality Starts with You

This is your chance to be a part of a Marketing team that attracts customers to Hilton through storytelling, top-rated rewards, and unique customer experiences and partnerships.

As the Senior Director, Regional Strategy & Media Activation you will be a core member of the Americas Marketing and Global Media leadership teams and steer the region's marketing agenda. Reporting to the VP Americas Marketing, you will direct a complex media investment, ensuring marketing drives incremental demand and share shift. You will partner with Global Marketing, Commercial Directors, Distribution, and Pricing teams to translate enterprise strategy into performance outcomes.

What you'll do during a typical day:

Regional Strategy & Commercial Performance

• Lead the regional strategy, aligned to Hilton's enterprise go-to-market framework and commercial priorities.
• Translate business objectives into full-funnel performance marketing strategies that delivers incremental demand.
• Partner with global teams on AI/GenAI roadmap.

Media Planning & Activation

• Oversee a large, multi-country budget across social, programmatic, video, paid search, and emerging platforms
• Set investment priorities, balancing short-term performance with long-term brand and demand creation.

Measurement & Performance

• Use Marketing Mix Modeling (MMM), attribution, and advanced analytics to guide investment decisions and inform future strategy.
• Partner with Analytics to interpret insights and turn them into clear, actionable direction for leaders and agencies.
• Establish a regional test-and-learn culture, using evidence to grow what works and stop what doesn't.

Agency & Partner Leaders

• Partner with agencies to solve complex challenges through integrated strategy and ensuring work reflects Hilton's commercial ambition and creative excellence.
• Partner with Global Center of Excellences for Content to ensure creative excellence and media performance are a shared outcomes.

Leadership, Storytelling & Influence

• Lead a team of marketers, building future-ready teams that can operate through evolving platforms and challenges.
• Be a compelling storyteller, translating complex strategies into clear, narratives for non-marketing leaders, owners, and senior executives.

What It Takes to Make the Stay

You have these minimum qualifications:

• Twelve plus (12+) years of experience in marketing strategy, media planning, or performance marketing.
• Experience leading teams
• Deep grasp of full-funnel performance marketing and marketing strategy
• Travel up to 30%

It would be useful if you have:

• Experience in hospitality, travel, retail, or complex multi-unit businesses
• Experience working in matrixed, global organizations.
• Comfort operating at the intersection of brand, performance, loyalty, and commercial strategy

How We'll Help You Thrive

At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including:

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next

*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.

Join an Award-Winning Workplace Culture

At Hilton, we don't just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible.

As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.

Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel.

Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.

Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to stay—we're a great place to work.