PR Account Director B2B Tech - Agency

Why Scratch M+M:

For many PR job postings out there you could swap the name of the agency and it won’t matter. Here’s why we are different and this is the right role for you:

• Truly integrated offering: Integrated is how we started more than 15 years ago. Many agencies are claiming “PR ties to pipeline” or are presenting themselves as “brand to pipeline”. Not many can really pull it off. Scratch M+M has an in-house ABM practice spanning intent data modeling, multi-touch account targeting, advance attribution, management and reporting, backed by technologies and platforms that bring it all together. At Scratch M+M you can really learn the integrated approach and get more rounded experience as a communications pro.

• Tech-enabled PR and analyst relations: we continue to develop tech-assisted offerings by constantly testing and deploying new technologies to automate our work and amplify our impact - from in-house PM and ERP systems to AI-assisted discovery, signal sourcing and automated PR workflows, you’d be at the frontlines of new tech in PR. And if you haven’t done analyst relations, there will be an opportunity to learn.

• AEO and Agentic GTM expertise: these technologies are truly transforming our work. \"We do AEO/GEO\" is in all the other job descriptions. At Scratch M+M, we’ve tested, validated and are using over a dozen different platforms, we have partnerships with the tech providers, and are committed to transforming our approach. We treat AEO as a GTM lens, as a foundation for understanding markets and media, and tying every interaction back to pipeline. From moderating industry panels to writing a book on the topic, our leaders have established expertise in this incredibly fast-changing space and you’ll have the opportunity to learn it and fine-tune your craft.

• Deep domain expertise with established tech leaders and cutting edge start-ups: all in the same portfolio. You will have an opportunity to get really deep into AI infrastructure, AI/ML, IaaS, PaaS, cloud and data centers, data platforms, telecom, supply chain/industrial, healthtech, cybersecurity, and climatetech.

About the Role:

Scratch Marketing + Media is looking for a stellar Public Relations (PR) Account Director / Senior Account Director to join our growing team of PR, content, creative and marketing professionals. We're a full-service agency in the B2B tech space, building and running game-changing communications and marketing programs for some of the world's most innovative companies in AI, cloud, SaaS, deep tech, spacetech, fintech, and the other technologies that will define our future.

In this role, you'll lead the strategy and delivery of PR and thought leadership programs that build visibility for our B2B tech clients wherever their audiences are paying attention: top-tier and trade tech media, blogs, podcasts, and online communities. You'll be a trusted advisor to their executives and a leader and mentor to the Scratch team members. We're looking for a curious, proactive, AI-savvy communicator who brings a point of view, spots opportunities before clients ask, and turns strategy into outcomes that are aligned with business goals.

Responsibilities:

PR Strategy & Counsel

• Develop a deep understanding of each client's industry, competitors and business goals, and turn it into PR and thought leadership initiatives that map back to strategic goals
• Serve as senior counsel to client executives on messaging, positioning, executive visibility and reputation, including issues and crisis communications
• Partner with Scratch's content, creative and marketing teams on integrated programs

Media Relations & Visibility

• Drive earned media visibility for clients across top-tier tech, business and trade media, blogs, newsletters and podcasts
• Build authentic client presence in online communities (where it makes sense) to influence AEO and brand awareness
• Personally build and maintain strong relationships with journalists, analysts, creators and influencers, and step in on high-stakes pitches and opportunity handling
• Secure opportunities for commentary, bylines, speaking engagements and awards that establish client executives as credible go-to industry voices

Account Leadership & Development

• Lead 4-6 client accounts as the senior relationship owner and day-to-day point of escalation
• Keep programs on strategy, on scope and on schedule, and proactively report progress and results to clients and Scratch’s senior management as well as flag risks
• Develop and oversee compelling content across owned and earned media, including press releases, bylines, case studies, executive talking points, industry reports and social content
• Bring new ideas to existing clients that help grow their business and our partnership
• Contribute to proposals, strategy and new business pitches

AI & Innovation

• Use AI tools across the PR workflow, from research, POV creation, media targeting, content architecture and reporting
• Advise clients on how AI is changing media, search and discovery, including how their brands show up in AI-generated answers
• Help the team adopt new tools and smarter ways of working and delivering to outcomes

What You Bring:

• 5-8 years of PR experience, ideally in an agency setting, leading programs for B2B technology companies; this requirement is a must. We will not be reviewing candidates that do not have a B2B tech background
• A track record of counseling senior executives and building strong client relationships
• Fluency in today's media landscape, including blogs, podcasts, Reddit and online communities, plus hands-on proficiency with generative AI tools and a genuine curiosity about how AI is reshaping communications
• Established relationships with tech and business media, analysts and influencers, and a proven record of securing high-impact coverage
• Exceptional writing, storytelling and presentation skills
• Experience leading and mentoring teams, and managing multiple accounts and priorities at once
• Composure under pressure and a sense of urgency that shows commitment to client and agency success

Compensation and Benefits:

We offer what the others do as well as some unique benefits. Let's chat