Dealer Account Manager

Job Description

Job Description

Dealer Account Manager
Brilliant Equipment Services · Burlington, NC · Full-Time · Some Travel
$55,000–$65,000 base + quarterly performance bonus

About the position:

Brilliant Equipment Services is seeking a Dealer Account Manager to develop, activate, and grow our

nationwide network of electrical equipment dealers. Brilliant has already identified an initial target network

of approximately 294 electrical equipment dealers. This is not a traditional cold-calling position where you

will spend your time continuously building prospect lists from scratch.

Your primary responsibility will be to develop relationships within this dealer network, get Brilliant's

available inventory in front of dealer sales teams, and turn those relationships into active, repeat

purchasing accounts. Inventory can be made available through spreadsheets and data feeds, online access,

and integrations with dealer systems. Once dealers have access, your job is to drive awareness, adoption,

and utilization across the dealer organization.

Develop & Grow Dealer Accounts

• Systematically develop Brilliant's existing target dealer network.
• Build relationships with dealer owners, managers, buyers, purchasing personnel, and sales representatives.
• Identify the appropriate decision-makers and influencers within each organization.
• Develop multiple relationships within strategic dealer locations rather than relying on a single contact.
• Learn each dealer's product specialties, manufacturers, customer base, and inventory needs.
• Establish regular communication with active and high-potential dealers.
• Re-engage inactive and underutilized accounts and expand successful relationships into additional branches.
• Maintain accurate account information, activities, opportunities, and follow-up actions.

Implement Dealer Inventory Access

• Coordinate inventory spreadsheets and data feeds, online inventory access, API or dealer-system integrations, and other inventory-sharing tools developed by Brilliant.
• Determine the appropriate inventory-access method for each dealer and coordinate implementation.
• Work with Brilliant's Software/IT team when technical integration is required; programming or IT expertise is not required.
• Own the dealer relationship throughout implementation and ensure the dealer understands and uses the resources provided.

Drive Dealer Adoption

• Introduce dealer sales teams to Brilliant's available inventory and train personnel on how to access and use inventory resources.
• Encourage dealer sales representatives to use Brilliant when they cannot fulfill a customer requirement internally.
• Follow up after implementation, identify barriers to utilization, and coordinate solutions.
• Develop multiple active users within dealer locations, communicate relevant inventory opportunities, and generate RFQs and purchasing activity.
• Grow occasional users into repeat purchasing accounts.

Dealer Team Presentations, Meetings & Training

• Schedule and conduct virtual dealer presentations using Microsoft Teams or similar platforms.
• Participate in dealer sales meetings, branch meetings, and all-hands meetings.
• Conduct inventory demonstrations, training sessions, and virtual lunch-and-learns.
• Coordinate vendor-sponsored breakfasts or similar dealer events.
• Train multiple dealer representatives at the same location and follow up individually after meetings.
• Identify opportunities to present to additional branches or teams.
• Use strategic in-person visits selectively for high-value opportunities where face-to-face interaction can strengthen the relationship or increase adoption.

Trade Shows

• Attend a minimum of one industry trade show annually, generally involving approximately one week of out-of-town travel.
• Identify target dealers and contacts, schedule meetings, and prepare dealer materials before the event.
• Represent Brilliant professionally, develop relationships, demonstrate inventory capabilities, and identify opportunities.
• Complete post-show follow-up and convert opportunities into active dealer relationships.

Sales Support Handoff & Cross-Training

• When an RFQ, pricing request, equipment request, or order opportunity is received, gather the necessary information and forward the request to Sales Support.
• Sales Support normally handles inventory confirmation, routine quoting, purchase orders, order entry, shipping coordination, drop shipments, tracking, and routine transactional communication.
• Be fully cross-trained to provide Sales Support coverage during vacations, absences, staffing shortages, unusually high volume, trade shows, or other temporary needs.
• Be capable of independently handling routine inventory searches, RFQs, quotes, order entry, purchase-order review, drop-ship orders, shipping coordination, and order-status communication.
• Return primary focus to dealer development and account growth once backup coverage is no longer required.

What We're Looking For

• Professional and confident communicating by phone, email, video, and in person.
• Comfortable initiating B2B conversations and presenting to groups.
• Persistent without being overly aggressive; highly organized and detail-oriented.
• Comfortable learning new software, business systems, and basic electrical equipment terminology.
• Able to manage a large number of accounts and follow-up activities and coordinate across internal departments.
• Able to work independently, take ownership of dealer relationships, travel periodically, and shift temporarily into Sales Support when needed.
• Electrical equipment experience is helpful but not required. Relevant backgrounds include electrical/industrial distribution, industrial equipment, B2B sales, account management, parts sales, HVAC/plumbing distribution, industrial supply, customer service, sales support, or order management.

Company Description

Brilliant Equipment Services is a leading electrical supply wholesaler that specializes in providing new and reconditioned power distribution equipment to end users and electrical contractors. With a commitment to quality, innovation, and customer satisfaction, we have established ourselves as a trusted partner in the industry. As we continue to grow, we are seeking a dynamic and motivated Sales Manager to join our team.

Company Description

Brilliant Equipment Services is a leading electrical supply wholesaler that specializes in providing new and reconditioned power distribution equipment to end users and electrical contractors. With a commitment to quality, innovation, and customer satisfaction, we have established ourselves as a trusted partner in the industry. As we continue to grow, we are seeking a dynamic and motivated Sales Manager to join our team.