Senior Strategist

Job Description The Senior Strategist provides important strategic leadership and guidance. This individual will be expected to perform planning functions on complicated and challenging projects. The Senior Strategist must gain an intimate understanding of the client, their competitors and key industry trends. They must also effectively communicate their findings to creative and technical members of their teams. Agency Critical Mass Job Function Strategy and Planning Job Subfunction Account Planning and Brand Planning Responsibilities Ensure through collaboration with team members and other Planners that core processes and deliverables are effective in delivering strategic guidance Work with clients to identify business problems and challenges Conduct content and website audits Collaborate closely with UX, Design, Content, and Project Delivery teams, and creative to communicate audit findings, give strategic direction, and oversee a junior on creating page tables Synthesizing research findings into actionable recommendations Define and document requirements through business analysis, qualitative consumer research, and web analytics Recommend, plan, coordinate and/or execute pertinent research and analysis activities Research and Analysis Activities Sector, industry and competitive analyses Competitive benchmarking studies Qualitative consumer research (e.g., usability testing, focus groups, field study) Requirements gathering sessions and stakeholder interviews Lead stakeholder interviews and discovery activities Provide insight and perspective on the client’s strategic direction Collaborate with the team on overall strategy development Develop user journeys and experience frameworks Define measurement strategies to support ongoing strategy development and site or program optimization Provide thought leadership to colleagues and projects in a range of subjects that may include requirements gathering, consumer research and insight, site measurement, marketing, and strategic planning Requirements Post‑secondary degree in Business, Marketing, Economics, Computer Science, Human‑Computer Interaction, or related subjects preferred 5+ years of related experience in account or brand planning, business analysis, qualitative research, quantitative research, web analytics, metric analysis, and information architecture 4 years of agency/consulting and Internet‑related business experience desired Experience developing proposals and presentations for clients Demonstrated ability to communicate complex subject matter verbally or in written form Demonstrated ability in marketing research and sciences to establish and analyze complex research studies Teamwork and collaboration‑oriented Detail and results oriented Flexible and able to multi‑task Commitment to learning Salary: Chicago $75,000 – $100,000 Office Presence Policy Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies, as well as Omnicom’s corporate group, already require five days of in‑office attendance. Equal Employment Opportunity Statement It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. #J-18808-Ljbffr