Business Development Associate - Industrial Equipment

Our client, a well-established global manufacturer of industrial material handling equipment, is adding a Business Development Associate to its North American team. This is a newly created role and a key part of the company's growth strategy. It's a great opportunity for a driven prospector who wants to build a foundation for a future in outside sales.

Working within Marketing and partnering closely with regional sales leadership, you'll be the front end of the sales pipeline. You'll proactively identify, engage, and qualify new opportunities across target markets, and you'll turn cold prospects into marketing-qualified leads before handing them off to the regional sales managers. This is a hunter role, not an order-taker role. You'll work from a provided target list and also go out and build your own.

What You'll Do

Prospecting & Lead Development

• Identify and research prospective customers within target markets, territories, and industries of interest
• Build target account lists aligned with annual marketing and business development goals
• Run multi-channel outbound outreach by phone, email, LinkedIn, and HubSpot Sequences
• Engage companies already using the company's solutions in other parts of the world, and share success stories to open new North American opportunities
• Create and manage outbound sequences designed to drive engagement and book meetings

Qualification & Handoff

• Hold discovery conversations to understand customer needs, applications, project scope, and buying timeline
• Qualify opportunities against established criteria
• Pass engaged, qualified prospects to regional sales managers for follow-up and conversion

What We're Looking For

• 1–3 years of business development, inside sales, or SDR/BDR experience in a B2B or industrial setting
• Comfort with consistent cold calling and high-volume outreach, paired with a strategic, quality-over-quantity approach
• Strong research skills and the curiosity to find the right companies and decision-makers on your own
• Clear, confident communication by phone and in writing
• Experience with HubSpot CRM and marketing automation (segmentation, workflows, sequences, lifecycle management)
• Material handling, warehousing, or industrial equipment experience is a plus

Why This Role

• High-visibility, newly created position in a company that is investing in growth
• No travel required
• Competitive base salary plus bonus potential