Senior Creative Strategist, Brand Strategy & Management

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce. About our team The Global Brand & Creative (GBC) team within Marketing is responsible for our brand and marketing creative. From building brand awareness campaigns to designing experiences like Dreamforce, our multi-faceted team does it all. Within GBC, the Brand Insights, Strategy & Management team is in charge of the brand insights, brand strategy, creative strategy, and brand management that powers the Global Brand & Creative team and Salesforce as a whole. We advocate the power of brand across the organization, guide brand marketing activities, and ensure brand excellence. About this role We are looking for a Creative Strategist who bridges the gap between data-driven market understanding and world-class creative execution. In this role, you will lead the end-to-end creative strategy lifecycle across advertising, sports partnerships, internal campaigns, and events. You will serve as the ultimate connector of dots: identifying what customers and prospects are facing and what they think of us, translating those insights into potent creative strategies that guide our creative teams, and overseeing the validation testing of the resulting creative to ensure it hits the mark. This role will report into the Director, Creative Strategy and work to drive brand awareness and relevance, support wider business objectives, and create strategic alignment across the broader Marketing org through influence and relationship-building. What you will do Own the end-to-end creative lifecycle: Manage the continuous loop of generating insights that inform creative strategy, formulating the creative strategy itself, working with creatives to ensure we stay on-brief, and leading the validation testing of the resulting creative. Stay on the pulse: Spearhead insight and data gathering to understand audience perception and needs. Know what the market thinks of us and what audiences need at any given time. Differentiate the brand: Monitor the competitive landscape to ensure our creative work cuts through the noise, establishing a distinct and powerful brand voice. Develop creative strategy: Translate data into inspiring, actionable audience insights that inform your creative strategies and briefs across advertising, high-profile sports partnerships, internal employee campaigns, and major events. Lead creative testing: Guide pre-market and in-market creative testing with our vendors and internal teams to validate concepts, optimize the work, and prove ROI. Partner across teams: Work seamlessly with Brand Strategy, Brand Management, and the Campaign Creative (designers, copywriters, producers) to ensure our high-profile campaigns and marketing activities are strategically sound and creatively compelling. Brand advocacy: Be a brand advocate within Marketing and across Salesforce's global organization. What experience you have 8+ years of experience in creative strategy, brand planning, or creative insights/research roles, with at least 3 years in B2B tech or large-scale global brands. Expertise spanning multiple creative disciplines: advertising, sports partnerships, experiential/events, and internal communications. A strong portfolio of creative briefs and strategies that led to measurable business impact and award-winning creative. Strong creative instincts rooted in audience understanding and competitive differentiation. Excellent written, verbal, and presentation skills, capable of influencing creative teams and executive stakeholders. You can "speak Creative" and deliver guidance that inspires. Strong qualitative and quantitative research skills, with a proven track record of gathering data, uncovering market perceptions, and synthesizing findings into clear strategic narratives. Experience designing and leading creative validation and message testing. Experience advancing cross-functional initiatives with stakeholders across functions, geographies, and operating units in fast-paced, high-performance environments. BA/BS required; MBA a plus. Why you are excited about this role You always put the customer first. You love living at the intersection of data and creativity, using insights as a springboard for bold ideas. You thrive on variety - from a massive sports partnership campaign one day to an intimate event for C-levels the next. You enjoy the rigor of testing and learning, always seeking to validate and optimize the creative product. You excel at simplifying complexity and providing clear strategic direction. Why we are excited about you Above all, you are a sense-maker and a storyteller. You know how to discern between the quality of stories. You have a passion for people and a skill for building relationships with creatives. This role requires a skilled relationship-builder who can create influence across the marketing organization and occasionally with stakeholders outside of marketing to ensure strategic alignment. You are a rare hybrid: deeply analytical but highly creative. You have a keen eye for what makes great creative and the data chops to prove it. You naturally bring out the best in creative teams by providing clear, inspiring, and evidence-backed direction. You are hungry and pro-active; always hunting for the next great unlock. You see brand and creative as a core business driver and can back it up with data. You bring emotional intelligence, balance strategic thinking with hands-on execution, and thrive in ambiguity. You're an excellent verbal and written communicator; your briefs get to the real heart of it with succinct and powerful words; you never get lost in strategisms or complexity; you can see the center of a concept quickly, clearly, and help others do the same - you make people believe the brand challenge you're trying to solve. You're an AI self-starter; experimenting on ways to optimize your own workflows, get to insights faster, and build more expansive and effective processes and ways of working for our team. You can balance big visionary thinking with the simplicity and practicality it takes to ship and ship fast. Unleash Your Potential When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.The typical base salary range for this position is $143,400 - $216,900 annually.The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. #J-18808-Ljbffr Salesforce.Com Inc