Direct-To-Consumer-Patient Adv. Analytics and AI, Activation Product Owner

Job Title: Direct-To-Consumer-Patient Advanced Analytics and AI, Activation Product Owner Location: Cambridge, MA, Morristown, NJ Join the digital engine driving Sanofi’s transformation - where AI, automation, and bold experimentation power faster science and smarter decisions. Here, you’ll help build the first biopharma company powered by AI at scale. Responsibilities Lead the evolution of the DTC/P ecosystem; ensure the platform and assets are activation‑ready to support all use cases required by the business. Ensure the platform and assets are future‑fit, able to support AI‑mediated engagement throughout the customer journey lifecycle. Conduct impact assessments of key digital direct consumer/patient experience products and initiatives. Co‑define product strategy with the business, plan the roadmap, drive product delivery and measure/optimize business impact. Lead business reviews, articulate digital concepts and ROI to non‑technical stakeholders. Create processes and procedures for data onboarding, audience activations, and consumption‑ready measurement data. Navigate and resolve conflicts between competing stakeholder priorities, making data‑driven recommendations that balance business value, technical feasibility, and resource constraints. Collaborate with cross‑functional teams to gather requirements, drive technology strategy, and deliver tailored digital solutions. Capture business needs and impact to support business case creation. Assess risks of various solutions and prioritize competing demands. Elicit and document requirements. Define, set up, and validate that the solution meets functional and non‑functional requirements. Own assessment and prioritization of consumer/patient use cases, ensuring alignment with strategic goals. Design and implement the end‑to‑end product vision and delivery for DTC/P Activation based on impact assessments. Standardize and deliver digital products with a focus on consumer/patient experience analytics and AI. Promote architectural consistency and usability standards; define and execute test cases. Manage the DTC/P Activation product roadmap, including budget planning, resource allocation, and feasibility assessments. Provide consultative support on business‑led technology initiatives. Identify opportunities for business‑led delivery; coach employees to make use of technology and information. Technical Requirements Bachelor’s degree in Computer Science, Information Systems, Software Engineering, Business/Data Analytics or similar field. At least 5 years of experience working in digital engagement orchestration environments. Ability to rapidly understand key business processes and their corresponding data flows. Proficiency in reading, evaluating SQL logic and corresponding output. Proficiency in segmentation testing, A/B testing methodologies, and experimental design for impact assessments. Knowledge of KPIs, hierarchies, and the understanding of data relationships. Hands‑on experience with LiveRamp (or equivalent) safe haven data collaboration & clean room environment. Hands‑on experience with media partners, with particular focus on media partner onboarding negotiation, data integration and data‑ready platform consumption. Understanding of measurement and cross media intelligence. Soft Skills Track‑record of problem‑solving and overcoming roadblocks in a complex environment, with a “get things done” mindset. Strong cross‑functional leadership and influencing skills, including ability to work efficiently cross‑functionally with internal/external data engineers, data scientists and business stakeholders. Proven ability to build credibility and trust with business stakeholders, translating technical complexity into business value and strategic impact. Demonstrated business acumen and understanding of commercial/medical priorities. Strong verbal and written communication skills. Preferred Experience Pharmaceutical consumer prospecting experience, e.g., knowledge of healthcare data privacy & compliance regulations. Experience in identity resolution, match rates, tagging, and inter‑connectivity of various data platforms. Audience activation experiences; connected onboarding pipelines, quality control, status reporting. Experience with model‑based audience creation, look‑like modeling, test and control, segmentation. Experience in Agile development processes and DevOps methodology/principles. Foundational data experience: data dictionary, taxonomy, naming conventions. Experience with media publishers, negotiations, onboarding, data consumption. Enjoy a thoughtful, well‑crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high‑quality healthcare, prevention and wellness programs and at least 14 weeks’ gender‑neutral parental leave. Sanofi Inc. and its U.S. affiliates are Equal Opportunity and affirmative action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, nationality, marital status, domestic partnership or civil union status, sex, gender, gender identity or expression, sexual orientation, disability, veteran or military status or liability for military status, domestic violence victim status, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. Salary range: $148,500.00 - $214,500.00. All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in company employee benefit programs. #J-18808-Ljbffr Sanofi