Marketing Functional Analyst (Martech Domain)
Full-time
Northern Base
Job Description
Must Have Technical/Functional Skills
Minimum 2-4 years of experience in marketing automation, Martech operations, or CRM execution
Hands-on experience with Cordial required; Familiarity with other next-generation ESPs is a plus
Strong understanding of segmentation logic, data integration, SQL-based audience building (Amperity experience a plus)
Proven ability to support campaign execution, QA, and process documentation within a cross-functional marketing environment
Detail-oriented, proactive, and comfortable learning new tools and processes quickly in a fast- paced environment
Strong communication and collaboration skills; Able to translate marketing needs into actional steps with technical and data teams
Roles & Responsibilities
Support the design and documentation of audience segmentation logic by partnering with data teams to define key attributes and dependencies
Run basic SQL queries in Snowflake to validate audience counts, troubleshoot data issues, and confirm targeting accuracy
Build and configure modular email templates (Sculpt blocks) and reusable components to support dynamic personalization
Translate business use cases into structured requirements and workflow documentation for activation
Assist in building and maintaining journey templates and personalization frameworks for lifecycle programs in partnership with Brand teams (Welcome, Post Purchase, Reactivation, etc.)
Document processes and contribute to playbooks that improve platform adoption
Partner with IT and Data teams to validate integrations, triggers, data feeds, and maintain data hygiene
Apply hands-on experience from prior marketing platform transitions to support process improvements and best practice documentation
Vacancy posted 2 days ago
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