Mobile Games Ads Creative Director

In this role, you will lead the creative vision and execution of high-impact video advertising campaigns for a mobile game, shaping how millions of players discover and engage with the product. Positioned at the crossroads of marketing, analytics, and game design, you will transform player insights into compelling, performance-driven creatives. You’ll oversee a fast‑paced production pipeline, ensuring a steady flow of innovative ad formats that capture attention and drive installs. This role blends storytelling with data, requiring both creative intuition and analytical thinking. You’ll continuously experiment, iterate, and refine concepts to optimize campaign performance. It’s an opportunity to influence growth at scale while pushing the boundaries of mobile advertising creativity. Responsibilities Define and execute a comprehensive creative strategy for video ads, including diverse formats such as gameplay edits, cinematic trailers, user‑generated content, and experimental concepts Lead and manage a team of video editors, ensuring the consistent delivery of high‑quality, high‑volume creative assets Collaborate closely with user acquisition teams to analyze performance metrics (e.g., hook rates, retention, conversion), using insights to refine and optimize campaigns Monitor industry trends across platforms like TikTok, Meta, and other mobile ad networks to maintain a competitive edge Conduct ongoing competitive analysis to identify winning creative patterns and emerging opportunities Ensure brand consistency across all creatives while encouraging bold experimentation within short‑form video constraints Requirements 5+ years of experience in mobile gaming, performance marketing, or a creative agency environment focused on digital advertising Proven track record of producing ad creatives that drive measurable results, such as increased installs or improved campaign performance Strong understanding of short‑form video dynamics, especially the importance of the first few seconds in capturing user attention Proficiency with creative tools such as Adobe After Effects and Premiere Pro; familiarity with game engines like Unity or Unreal is a plus Ability to balance data insights with creative instincts, knowing when to iterate and when to take calculated risks Excellent leadership, communication, and project management skills in a fast‑paced, results‑driven environment Benefits Competitive salary package aligned with experience and performance Flexible work environment with remote‑friendly options Comprehensive health and wellness benefits Opportunity to work on a high‑growth mobile game with global reach Access to cutting‑edge tools and resources for creative production Collaborative and innovative team culture focused on experimentation and impact #J-18808-Ljbffr