Lifecycle Marketing Manager

Job Description Summary Focus Partners is seeking a hands-on Lifecycle Marketing Manager to design, build, deploy, and optimize the campaigns and journeys that support firm growth, client experience, and multi-firm communications. This is a full-stack role combining technical Salesforce Marketing Cloud execution with lifecycle strategy. The individual will personally build campaigns, automations, audience segments, and journeys while helping define program structure, cadence, testing, and optimization. Candidates must have several years of hands-on Salesforce Marketing Cloud Engagement experience. This is not a strategy-only or general digital marketing role. Job Description Primary Responsibilities Build and deploy email campaigns in Salesforce Marketing Cloud Engagement using Email Studio, Content Builder, Journey Builder, and Automation Studio. Own end-to-end campaign execution, including audience segmentation, data extensions, SQL queries, dynamic content, personalization, send configuration, and deployment. Build and optimize Journey Builder programs, including entry criteria, decision logic, cadence, re-entry rules, suppression logic, and exit criteria. Configure and QA landing pages, forms, and CloudPages supporting prospect, event, advisor, and client engagement programs. Own lifecycle strategy for assigned programs, including prospecting, nurture, pre-consultation, client engagement, and advisor-facing journeys. Translate business objectives into journey architecture, audience definitions, contact strategies, testing plans, and measurable success criteria. Develop and manage A/B and multivariate testing across subject lines, content, send timing, audience treatments, and journey paths. Analyze campaign and journey performance and recommend improvements to segmentation, personalization, cadence, content, and journey logic. Execute recurring and one-time communications for Focus Partners and affiliated firms, including newsletters, event invitations, and lifecycle touchpoints. Own campaign QA and release readiness across audience accuracy, content, links, data mapping, tracking, rendering, deliverability, and compliance. Investigate and resolve data issues, deliverability incidents, failed automations, audience errors, and journey failures. Partner with Digital Marketing, Marketing Communications, Content, Client Development, Compliance, CRM, IT, and agency partners to translate briefs into production-ready campaigns. Collaborate with the broader Marketing Cloud team on data extensions, integrations, reusable components, documentation, platform governance, and build standards. Maintain campaign tracking and documentation, including UTMs, naming conventions, audience definitions, journey logic, testing, and change history. Apply AI tools to accelerate content iteration, personalization, documentation, testing, and campaign QA. Qualifications Bachelor's degree required; Marketing, Communications, Business, or related field preferred. Three or more years of experience in email marketing, lifecycle marketing, CRM marketing, or marketing automation. At least three years of recent, hands-on experience building and deploying in Salesforce Marketing Cloud Engagement, formerly ExactTarget. Production experience with Email Studio, Content Builder, Journey Builder, and Automation Studio is required. Experience creating and managing data extensions, SQL-based audience segmentation, journey logic, dynamic content, personalization, and automated workflows. Demonstrated ability to own both lifecycle strategy and the hands-on technical execution required to launch it. Experience with campaign QA, troubleshooting, deliverability, subscription management, and CAN-SPAM or GDPR requirements. Experience supporting client-facing or regulated communications is a plus; financial services, wealth management, banking, insurance, or healthcare experience is preferred. Experience with AMPscript, CloudPages, HTML/CSS, APIs, Marketing Cloud integrations, Data 360/Data Cloud, Snowflake, Salesforce CRM, or HubSpot is a plus. Salesforce Marketing Cloud Email Specialist, Administrator, Consultant, or Developer certification is preferred. Experience using AI tools such as Copilot, Writer, or Einstein to accelerate campaign work is a plus. This position is an exempt position. The annualized base pay range for this role is expected to be between $85,000–$107,000 base salary compensation range. Actual base pay may vary based on factors including, but not limited to, experience, subject matter expertise, geographic location where work will be performed, and the applicant’s skill set. The base pay is just one component of the total compensation package. Other rewards may include an annual cash bonus and a comprehensive benefits package, including but not limited to medical, dental, vision, life insurance, and 401(k). Please note that the job title is subject to change based on the selected candidate’s experience and education. Focus Partners is an organization of wealth, asset, and business management resources that brings strength, innovation, and partnership to client relationships. Through a comprehensive range of services, Focus Partners supports clients at every stage of life, helping them manage their financial future. Focus Partners uses research-backed investment strategies to create custom-built portfolios and delivers personalized wealth planning solutions to clients in all 50 states. Focus is a leading financial services firm comprised of integrated wealth management, family office, and business management services. Blending deep expertise and expansive resources with a boutique, client-first fiduciary philosophy, Focus helps individuals, families, and institutions navigate complex financial situations with highly personalized solutions tailored to their unique needs. EEO Statement Focus is an equal opportunity employer and bases its employment decisions on the employee or candidate’s skillset, and without regard to an employee or candidate’s race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by local, state and/or federal law. Focus complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on click.appcast.io The following language is for US based roles only For California Applicants Information on your California privacy rights can be found here For Indiana Applicants It is unlawful for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component. For Maryland Applicants I UNDERSTAND THAT UNDER MARYLAND LAW, AN EMPLOYER MAY NOT REQUIRE OR DEMAND, AS A CONDITION OF EMPLOYMENT, PROSPECTIVE EMPLOYMENT OR CONTINUED EMPLOYMENT, THAT ANY INDIVIDUAL SUBMIT TO OR TAKE A POLYGRAP OR SIMILAR TEST. AN EMPLOYER WHO VIOLATES THIS LAW IS GUILTY OF A MISDEMEANOR AND SUBJECT TO A FINE NOT EXCEEDING $100. For Massachusetts Applicants It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this shall be subject to criminal penalties and civil liability. For Montana Applicants If hired, the employment relationship is governed by the Wrongful Discharge from Employment Act. Mont. Code Ann. Section 39-2-901. For Rhode Island Applicants Focus is subject to Chapters 29-38 of Title 28 of the General Laws of Rhode Island and is therefore covered by the state’s workers’ compensation law. If you willfully provide false information about your ability to perform the essential functions of the job, with or without reasonable accommodations, you may be barred from filing a claim under the provisions of the Workers’ Compensation Act of the State of Rhode Island if the false information is directly related to the personal injury that is the basis for the new claim for compensation. The Company complies fully with the Americans with Disabilities Act. #J-18808-Ljbffr