The North Face: Store Manager - Potomac Mills

Store Manager

A day in the life of a Store Manager at The North Face looks a little like this.

As the strategic leader of the store, the Store Manager drives business performance, delivers exceptional customer experience, and cultivates a high-performing, inclusive team culture. This role champions brand values and ensures operational excellence across all areas, directly impacting profitability, team development, and customer satisfaction. Ideal for a dynamic, people-focused leader who thrives in a fast-paced retail environment and is passionate about building strong teams and memorable customer interactions. Let's break down that day-in-the-life a bit more.

• Model exceptional customer service and selling behaviors drive a consumer-centric mindset and elevate the in-store experience.
• Partner with store leaders and associates to achieve and exceed sales goals, monitoring progress against key performance indicators.
• Model brand-specific service standards and selling behaviors to foster authentic customer engagement.
• Utilize independent judgment and discretion to lead all aspects of people management, including providing input and making decisions related to recruitment, hiring, onboarding, performance evaluations, promotions, and terminations.
• Monitor and shape store culture to ensure alignment with company values and a positive team environment.
• Provide coaching, feedback, and training in customer service, product knowledge, brand identity, and operational excellence.
• Assess customer interactions and overall, in-store experience; resolve escalated customer concerns with professionalism and sound judgment.
• Manage store operations including scheduling, expense control, loss prevention, audits, and reporting.
• Ensure visual merchandising standards are met, and inventory is maintained through proper shipping and receiving procedures.
• Support store marketing events and community engagement initiatives to drive traffic and brand awareness.
• Promote a culture of accountability, creativity, and continuous learning by sharing best practices and encouraging collaboration.
• Uphold company policies, safety standards, and operational procedures.
• Demonstrate inclusive practices that honor diverse backgrounds, skill sets, and lived experiences, consistently reflecting VF Values and brand identity.

What do you need to succeed?

We all bring unique skills to work each day. For this role, there are foundational skills needed to succeed, 3-5 years of related professional/retail management experience. A High School diploma is required; an associate's degree is preferred. Undergraduate or graduate degrees are valued but not requiredyour professional achievements and leadership impact matter most.

The foundation skills you will need in this position are:

• Proven ability to drive results through store teams and exceed sales and profit goals.
• Skilled in coaching, motivating, and building high-performing, diverse teams.
• Strong verbal and written communication skills with the ability to influence across all levels.
• Solution-oriented and flexible in a fast-paced, dynamic retail environment.
• Capable of working independently, managing shifting priorities, and meeting business expectations.
• Comfortable using word processing, spreadsheets, and retail software tools.
• Ability to stand and move throughout the store for extended periods and perform physical tasks such as bending, reaching, squatting, climbing ladders, and lifting light to moderate weight, with or without reasonable accommodation.

Hiring Range: $73,600.00 USD - $92,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at View email address on click.appcast.io. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.