Principal Software Engineer, Full Stack, Event Technology (San Francisco)

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategorySoftware EngineeringJob DetailsAbout SalesforceSalesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.About the TeamThe Event Technology team delivers a cutting-edge technology stack that enhances in-person, digital, and on-demand experiences across Salesforce's event portfolio. Our industry-leading platforms and solutions help connect target audiences to the content they need, when and where they need it — making it as easy as possible for them to learn how to use Salesforce products and drive business growth.About the RoleSalesforce delivers world-class events, both in-person and virtually. As the Principal Engineer focused on architecture priorities for the Event Technology portfolio, you will play a crucial role in defining and driving the technical vision and strategy. You will oversee the architectural integrity of our platforms and ensure they align with our future state objectives, and will play a part in transforming how we work through helping define how we integrate AI tools into our daily workflows.This leadership role requires a deep understanding of software development, architecture principles, AI fluency and a passion for innovation and excellence in scalability, performance, observability, and user experience. In addition to Events Technology, you will play a part in other public web experiences including and role based sites such as the developer, admin, and architect subdomains of Salesforce.com.You build it, you own it. Our engineering teams are responsible for the ongoing maintenance of our apps. Therefore this role will at times require active engagement on deployments, monitoring, incident management and response, vendor oversight, and general ongoing operational activities.What You'll Be DoingBuild and ship high-quality, production-grade software using modern engineering practices, with AI as a core part of your development workflow — pushing the boundaries of AI development tools to deliver secure, optimized, and high-quality code.Design and orchestrate complex systems where AI agents integrate seamlessly into human workflows, driving efficiency and innovation at scale.Contribute to building and maintaining the shared system context, an explicit repository of system designs, constraints, and standards that enables AI to operate accurately and reliably.Critically evaluate code (Human or AI-generated) for correctness, quality, security, and performance .Lead the architectural strategy and direction for the Event Technology and websites portfolio, ensuring alignment with Marketing Technology's overall technology vision and business goals.Strategically plan, design, and execute the implementation of highly scalable solutions that meet current and future business needs.Collaborate with Architects, Lead Engineers, Product, UX, and cross-functional teams in the application design process, contributing innovative ideas and technical expertise.What We're Looking ForRequired Skills10+ years of professional software development experience in designing, building, scaling, and maintaining production systems.A demonstrated, genuine AI-first approach to engineering — using AI to move faster, build fluency across the stack, and contribute well beyond your core specialty.Proven experience leveraging AI tools (Claude, Cursor, etc.) in daily workflows and the ability to uplevel other engineers' usage of AI tools.Advanced prompt engineering skills and the ability to write precise, structured prompts and cultivate the system context that makes AI outputs reliable, secure, and production-ready.Proven experience in a technical leadership role, including architecture, design, and implementation of complex software systems.Strong understanding and embodiment of service ownership principles; expertise in building observable and resilient systems with the ability to proactively prevent issues before customers notice.Proven ability to mentor team members to support their understanding and growth of software engineering concepts and aid in their technical development.Experience developing front-end and back-end software, preferably including JavaScript with TypeScript, with frameworks such as React, runtimes including Node.js, and CSS frameworks such as Tailwind or Sass.Experience building high-scale microservices on AWS (preferred), GCP, or other public cloud substrates. Examples of AWS services we use include Lambda, DynamoDB, SNS, SQS, EventBridge, API Gateway, and more.Expertise in consuming (and ideally building) GraphQL and RESTful APIs and strong understanding of API security best practices.Preferred SkillsKnowledge of mobile and cross-platform/browser test automation.Experience with Snowflake, Google Analytics, and configuring CDNs such as Akamai.Proven ability to collaborate closely with cross-functional teams, including product managers, designers, and other engineering teams, to deliver exceptional user experiences.Strong understanding of Agile methodologies: Scrum and Kanban.Bachelor's or Master's in Computer Science, Technology, or equivalent experience.Unleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.AccommodationsIf you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.Posting StatementSalesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $197,300 - $313,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $237,700 - $344,700 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.SummaryLocation: California - San Francisco; California - Palo Alto; Illinois - Chicago; New York - New York; Washington - Seattle; Indiana - IndianapolisType: Full time