Senior Manager of Product Strategy, Advertising & Sponsorships

Locations : Redwood City, California, United States of America. Los Angeles - Del Rey California United States of America Offsite - New York Metro New York United States of America Work Model : Hybrid Description & Requirements Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Senior Manager of Product Strategy, Advertising & Sponsorships As Senior Manager of Product Strategy, Advertising & Sponsorships , you will help shape the future of in-game advertising by bringing expertise in contemporary adtech, programmatic advertising, and publisher-side monetization. Reporting to the Director of Product for Advertising & Sponsorships, you will collaborate with EA's studio teams, commercial teams, data teams, and external technology partners. You will work with them to grow new ad inventory in a way that balances growth, technical feasibility, and player experience. You have experience building advertising products in environments such as CTV, digital video, streaming, publisher monetization, SSPs, ad serving, or programmatic marketplaces . You will report to the Director, Advertising & Sponsorships Product and work in a hybrid work model 3 days in office based in out of Redwood City, Los Angeles, or New York. Responsibilities Build business cases and financial models that evaluate opportunities for new advertising inventory, including revenue potential, demand availability, technical complexity, operational requirements, and effect to the player experience. Create roadmaps that influence strategic direction of our advertising business. Identify and build agreement between our partners across product, engineering, studio, commercial, ad operations, data, legal, privacy, and finance teams. Translate needs into clear product requirements, feature design briefs, and technical specifications for advertising and sponsorship capabilities. Apply knowledge of programmatic advertising workflows, publisher monetization, ad serving, SSP integrations, demand activation, measurement, and reporting to inform product decisions. Work with our engineering and adtech partners to support integrations with advertising platforms, supply-side systems, measurement providers, and other relevant technologies. Experience 7+ years of product management and/or product strategy experience, with meaningful experience in advertising technology, programmatic advertising, publisher monetization, CTV, digital video, streaming, SSPs, ad exchanges, ad servers, or related platforms. Experience with the digital advertising ecosystem, including publishers, SSPs, DSPs, ad servers, exchanges, agencies, brands, measurement partners, and ad operations teams. Experience building or scaling advertising products that support premium inventory, programmatic demand, sponsorships, video advertising, or marketplace-based monetization. Familiarity with concepts such as ad decisioning, ad serving, yield optimization, targeting, frequency management, pacing, campaign delivery, auction mechanics, viewability, brand safety, and measurement. Experience working with teams across product, engineering, commercial, operations, analytics, privacy, legal, and external technology partners. Experience launching new ad formats, supply integrations, sponsorship products, marketplace capabilities, or self-serve/managed-service advertising tools. Pay Transparency & Compensation & Benefits Pay Transparency - North America Pay ranges: New York (depending on location e.g. Manhattan vs. Buffalo) $133,100 - $213,400 USD. The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). Pay is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. #J-18808-Ljbffr Electronic Arts