Social Media Strategist (7477U), Berkeley Law - 63503

Social Media Strategist – Berkeley Law The Social Media Strategist at Berkeley Law will be a pivotal member of the Communications team, working closely with the Assistant Dean, Creative Director, and Editorial Director. This role offers an exciting opportunity to enhance Berkeley Law's brand presence on social media, focusing on reputation, recruitment, and revenue. The Strategist will be instrumental in positioning the law school as a premier institution committed to public service and academic excellence, while maintaining a supportive community environment. Responsibilities Content Creation Conceptualizes, develops, and implements content strategies, including art direction and design for organic social media. Photography: takes photographs using department equipment to showcase Berkeley Law, including attendance at events such as reunions, commencement, symposia, and swearing‑in ceremonies. Video & Animation: creates and executes short‑form video content and animation, from storyboarding to editing. Graphic Design: collaborates with the Creative Lead to produce visual elements using Canva, Photoshop, and other tools. Captions and quotes: prepares text to accompany visual content in line with Berkeley Law editorial style and brand guidelines. Accessibility: ensures all content adheres to appropriate accessibility guidelines. Accuracy: ensures high levels of accuracy and meticulous attention to detail across all content and media assets. Collaborate Works in partnership with cross‑functional teams, encompassing strategy, copywriting, project management, and production, to ensure a cohesive and effective content strategy. Coordinate with Faculty and Staff: develops and implements social media strategies in alignment with institutional goals, ensuring content is relevant, engaging, and promotes faculty and staff initiatives. Engagement with Students: works directly with student groups and representatives to amplify student voices and perspectives, fostering a vibrant and inclusive online community. Partnership with Campus Entities and Beyond: collaborates with different departments and entities on campus, such as sports teams or clubs, to ensure a cohesive and diverse representation of campus life on social media platforms. Share/Monitor/Analyze Responsible for long‑ and short‑term strategic planning of all social media content for Berkeley Law's official channels, amplifying editorial, fundraising, and media relations messaging. Keeps up‑to‑date with the evolving social media landscape, including TikTok, Instagram, and Pinterest, and leverages current trends relevant to Berkeley Law's brand and objectives. Establishes and executes a daily social media schedule, content, and activity, with regular analysis of performance (KPI) data. Monitors all social media channels and responds to messages or alerts, relaying to appropriate team members in a timely manner. Promotes events and priority materials in accordance with the Communications team strategy. Collaborates on paid advertising with departments to maintain consistency with Berkeley Law branding standards. Monitors comments and messages related to paid advertising and responds as appropriate. Analyzes campaign performance data and advises on ROI. Uploads videos to the YouTube channel and ensures ADA compliance. Miscellaneous Participates and assists the Assistant Dean and Communications team with broader strategic communications goals. Contributes ideas and leads to the editorial pipeline. Collaborates with teammates to effectively promote stories and initiatives. Consults with colleagues throughout the law school on social media best practices and strategy. Advises students on social media best practices and supports student initiatives, such as developing assets and promoting events, podcasts, and fundraisers, ensuring compliance with branding standards and amplifying student life. Engages in professional development and training opportunities as needed. Performs additional duties as assigned. Required Qualifications 4+ years' experience developing social media content and strategy (Twitter, Facebook, Instagram, LinkedIn, YouTube), preferably for a higher education, nonprofit, or legal organization. A portfolio of distinctive work demonstrating excellent photography, video, and design skills. Excellent written, verbal, interpersonal communications, active listening and political acumen skills. Excellent skills using graphic design platforms such as Canva and Photoshop. Strong attention to detail with excellent editing and proofreading skills. Self‑driven, highly organized, and advanced time‑management skills required. Intermediate knowledge of Sprout, Hootsuite, or other CMS software. Ability to understand complex concepts and communicate them simply and clearly, adhering to appropriate brand tone and values. Ability to maintain confidentiality and exercise good judgement. Ability to comprehend the news value of the school's various activities and achievements and to use social media to target specific audiences and outlets. Strong computer skills with proficiency in Google Suite, video conferencing platforms, and the ability to learn new programs. Demonstrated commitment to and understanding of diversity, equity, inclusion, and belonging (DEIB), and ability to apply and integrate core concepts of DEIB into everyday practice. Must be committed to creating a community that fosters equity of experience and opportunity, ensuring that students, faculty, and staff of all backgrounds feel safe, welcome, and included. Must demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in the community. Education & Training Bachelor's degree in a related area and/or equivalent experience or training. Salary & Benefits Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role. The budgeted salary or hourly range that the University reasonably expects to pay for this position is $87,200.00 – $95,000.00. This is a 12‑month, 100%, full‑time (40 hours per week), contract position that is eligible for full UC benefits with the possibility of extension. This position is exempt and paid monthly. How to Apply To apply, please submit your resume and cover letter. Conviction History Background This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check. Equal Employment Opportunity The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant, please see the U.S. Equal Employment Opportunity Commission poster. For the complete University of California nondiscrimination and affirmative action policy, please see the University of California Discrimination, Harassment, and affirmative action in the workplace policy. #J-18808-Ljbffr Inside Higher Ed