Senior Manager, Marketing (Email and SMS)

Our values start with our people, join a team that values you!

Bring your talents to Ross, our leading off-price retail chain with over 2,200 stores, and a strong track record of success and growth. Our focus has always been bringing our customers a constant stream of high-quality brands and on-trend merchandise at extraordinary savings. All while providing a fun and exciting treasure hunt experience.
As part of our team, you will experience:

• Success. Our winning team pursues excellence while learning and evolving
• Career growth. We develop industry leading talent because Ross grows when our people grow
• Teamwork. We work together to solve the hard problems and find the right solution
• Our commitment to Diversity, Equality & Inclusion, and our community. We celebrate the backgrounds, identities, and ideas of those who work and shop with us because our differences make us stronger. We strive to be a positive force in our community.

Our Corporate headquarters are in Dublin, CA, we have 3 buying offices in key markets in New York City, Los Angeles, and Boston, and 8 distribution centers nationwide. With 2025 revenues of $22.8 billion, we are a Fortune 500 company who is committed to providing an inclusive work environment with continuous learning opportunities and development for our teams.

GENERAL PURPOSE:
The Senior Manager of Email & SMS Marketing will lead the strategy, execution, and optimization of Ross's owned-channel communications. This role is responsible for driving customer engagement, retention, and incremental revenue through targeted lifecycle campaigns, marketing messaging, and personalized content across email and SMS platforms. In addition, this role will collaborate cross-functionally with CRM, Creative, Merchandising, Store Operations, and Analytics teams to deliver measurable impact and elevate the customer experience.

The base salary range for this role is $125,800 - $206,650. The base salary range is dependent on factors including, but not limited to, experience, skills, qualifications, relevant education, certifications, seniority, and location. The range listed is just one component of the total compensation package for employees. Other rewards vary by position and location.

ESSENTIAL FUNCTIONS:

• Develop and execute the strategic roadmap for email and SMS programs, aligned with business goals and customer lifecycle stages

• Own campaign planning, segmentation, testing, and performance optimization across promotional, transactional, and triggered communications

• Partner with CRM and Analytics teams to integrate personalization, data, dynamic content into email and SMS channels

• Lead A/B/multivariate testing to improve open rates, click-through rates, conversion, and retention

• Manage vendor relationships (ESP, SMS platforms, third party data partners) and ensure platform capabilities are fully leveraged

• Collaborate with Creative and Merchandising to ensure brand consistency and timely execution of campaigns

• Monitor reporting, deliverability, compliance, and data hygiene across channels to ensure optimal program health

• Analyze campaign performance and deliver actionable insights and opportunities to senior leadership

• Support channel expansion opportunities (app, push notification, etc.) and constantly improving UX (preference center, contact strategy, AI integration, etc.)

COMPETENCIES:
People

• Building Effective Teams (for managers of People and/or Projects)

• Developing Talent (for managers of People)

• Collaboration
Self

• Leading by Example

• Communicates Effectively

• Ensures Accountability and Execution

• Manages Conflict
Business

• Business Acumen

• Plans, Aligns and Prioritizes

• Organizational Agility
With particular emphasis on the following specific position-related competencies:

• Marketing Strategy

• Technical Expertise

• Data-Driven Decision Making

QUALIFICATIONS AND SPECIAL SKILLS REQUIRED:
REQUIRED SKILLS:

• 7+ years of experience in email and SMS marketing, preferably in retail or consumer brands

• Bachelor's degree in Marketing, Business, or related field; MBA a plus

• Proven success in developing and scaling lifecycle marketing programs

• Strong working knowledge of ESPs, SMS platforms, and customer data platforms (CDPs)

• Experience with segmentation, personalization, and dynamic content strategies

• Analytical mindset with proficiency in campaign reporting and performance metrics

• Excellent project management, seasonal planning, and cross-functional collaboration skills

• Extensive knowledge of compliance regulations and deliverability best practices
PREFERRED SKILLS:

• Experience with multiple ESP/SMS platforms (Salesforce Marketing Cloud, Braze, Attentive, Vibes, Epsilon, Zeta, etc.)

• Ability to translate complex data into clear, actionable strategies

PHYSICAL REQUIREMENTS/ADA:
Job requires ability to work in an office environment, primarily on a computer.
Requires sitting, standing, walking, hearing, talking on the telephone, attending in-person meetings, typing, and working with paper/files, etc.
Consistent timeliness and regular attendance.
Vision requirements: Ability to see information in print and/or electronically.
This role requires regular in-office presence, including to engage in in-person team interaction, meetings and collaboration, client support, mentoring, coaching, and/or feedback. However, this role can perform duties effectively using a combination of in-office and remote work. #LI-hybrid

SUPERVISORY RESPONSIBILITIES:
Approximately 2 direct reports who will support Email and SMS Marketing

DISCLAIMER:
This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at management's discretion.

Ross is an equal employment opportunity employer. We consider individuals for employment or promotion according to their skills, abilities and experience. We believe that it is an essential part of the Company's overall commitment to attract, hire and develop a strong, talented and diverse workforce. Ross is committed to complying with all applicable laws prohibiting discrimination based on race, color, religious creed, age, national origin, ancestry, physical, mental or developmental disability, sex (which includes pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), veteran status, military status, marital or registered domestic partnership status, medical condition (including cancer or genetic characteristics), genetic information, gender, gender identity, gender expression, sexual orientation, as well as any other category protected by federal, state or local laws.