Marketing Specialist

Responsibilities Proactively identify client needs and market opportunities for Barr’s integrated engineering and environmental solutions. Work with project teams and principals to qualify opportunities where Barr can introduce solutions. Lead the coordination of specific market sector strategy and engage in coordinating market sector and key client engagement for the sector. Align strategy efforts, driving actions that position Barr for long‑term market opportunities. Coordinate activities related to client loyalty initiatives, long‑lead pursuits, and strategic positioning efforts to help strengthen Barr’s client relationships and market presence. Conduct research to inform market sector, client, business unit, and company marketing objectives; this may include monitoring RFP and intelligence data resources to inform Business Development, Communications, and business unit teams. Partner with business unit leads, client events, and communications in support of go‑to‑market strategy development to promote Barr’s integrated engineering and environmental solutions services. Coordinate and lead Corporate Business Development initiatives as assigned, collaborating with cross‑functional teams to ensure successful execution. Requirements bachelor’s degree in marketing, business, or a related field five or more years of relevant experience strong interpersonal, oral, and written communication skills, with the ability to communicate effectively across teams ability and willingness to travel occasionally to support client meetings, industry events, and internal collaboration activities possession of a current, valid driver’s license and acceptable driving record must be legally authorized to work in the United States without the need for sponsorship by Barr, now or in the future Experience developing and implementing digital marketing and social media strategies (not required) Knowledge of client journey mapping for business development strategies (not required) Understanding of engineering and environmental consulting markets, particularly related to the power utilities, renewable energy, data centers, and/or oil and gas (not required) Experience in the architecture, engineering, and construction (AEC) industry (not required) Proficiency preparing visual presentation materials (not required) Experience with Deltek Vantagepoint (not required) Hard Skills digital marketing social media strategies client journey mapping visual presentation preparation Soft Skills interpersonal communication oral communication written communication team collaboration client relationship management #J-18808-Ljbffr Jobtailor