Associate Director, CRM Development

About TripleLiftWe're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.OverviewThe Associate Director, CRM Development plays a critical role in architecting and scaling the technology foundation that powers TripleLift's go-to-market engine. In this position, you will serve as the primary owner and developer of our Salesforce org - driving everything from custom object builds and workflow automation to data integrity, integrations, and platform governance. Beyond SFDC, you will own and manage our full GTM tech stack — including Outreach, Gong, MediaRadar, and other tools — making deliberate architectural decisions about how these systems connect and interact, while also owning vendor relationships, ensuring data integrity and revenue reporting standards, and enabling our Sales, Revenue Operations, and Account Management teams to operate at peak efficiency.You will partner closely with Revenue Operations, Sales leadership, and cross-functional stakeholders to translate business requirements into scalable technical solutions - ensuring our systems evolve in lockstep with how we go to market. This is an exciting opportunity for a technically deep, business-minded developer who wants to own a high-impact stack end-to-end, build meaningful infrastructure from the ground up, and play a central role in accelerating revenue growth at a leading programmatic advertising company.ResponsibilitiesOwn end-to-end Salesforce development, including custom objects, Apex, Lightning Web Components (LWC), flows, validation rules, and other platform configuration across Sales & Service Cloud and any integrated productsArchitect, build, and maintain integrations between Salesforce and the broader GTM tech stack — including Outreach, Gong, MediaRadar, and other revenue-facing tools — ensuring clean, reliable data flow across systemsPartner with Revenue Operations and Sales leadership to translate business requirements into scalable technical solutions, managing the full development lifecycle from scoping through deploymentGovern data quality and integrity across the GTM stack, establishing standards for hygiene, deduplication, and taxonomy that support accurate reporting and forecastingEvaluate, implement, and optimize new GTM technologies, serving as the internal subject matter expert on tool selection, vendor management, and platform roadmapProactively monitor platform health across the GTM tech stack, triaging and resolving issues as they arise and managing bug fixes through their full lifecycle from identification through resolution.Partner with BI/Data teams to surface Salesforce data in downstream reporting tools (e.g., Snowflake, Omni), and support initiatives to connect BI tooling to CRM infrastructure.Education & RequirementsBachelor's degree in Computer Science, Information Systems, Business, or a related field required5+ years of hands-on Salesforce development experience, including custom objects, Apex, Lightning Web Components (LWC), flows, and REST/SOAP API integrationsSalesforce Administration RequiredUS Jobs: The base salary range represents the low and high end of the TripleLift US salary range for this position. Actual salaries will vary depending on factors including but not limited to experience and performance. The range listed is just one component of TripleLift’s total compensation package for employees. Other rewards may include bonuses, an open Paid Time Off policy, and many region-specific benefits.Pay is based on various non-discriminatory factors including but not limited to experience, education, and skills.Benefits Available to Eligible Employees Include the following*:Medical, Dental & Vision PlansFlexible PTO401k w/ employer match*Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment).Salary range transparency$115,000—$130,000 USDLife at TripleLiftAt TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating. Learn more about TripleLift and our culture by visiting our LinkedIn Life page.Establishing People, Culture and Community InitiativesAt TripleLift, we are committed to building a culture where people feel connected, supported, and empowered to do their best work. We invest in our people and foster a workplace that encourages curiosity, celebrates shared values, and promotes meaningful connections across teams and communities. We want to ensure the best talent of every background, viewpoint, and experience has an opportunity to be hired, belong, and develop at TripleLift. Through our People, Culture, and Community initiatives, we aim to create an environment where everyone can thrive and feel a true sense of belonging.Privacy PolicyPlease see our Privacy Policies on our TripleLift and 1plusX websites.TripleLift does not accept unsolicited resumes from any type of recruitment search firm. Any resume submitted in the absence of a signed agreement will become the property of TripleLift and no fee shall be due.