Senior Analyst, Marketing Operations

Marketing Operations Senior Analyst

As a Marketing Operations Senior Analyst, you'll design, execute and manage cross-channel marketing programs within technology platforms and with vendor partners on behalf of our clients. You'll collaborate with internal, client and vendor teams to maximize the efficiency and effectiveness of marketing programs, and ensure our clients get the most out of their technology investments.

Responsibilities

• Working directly in Marketing Automation and Email Service Provider platforms to build dynamic, data-driven marketing campaigns
• Coordinating cross-channel execution, including email, direct mail, SMS, and mobile messaging
• Assessing data availability against project needs in order to determine operational requirements
• Performing list and data management within various marketing automation technology platforms
• Creating test lists and test cases; conducting QC of test cases and live data
• Exploring and identifying opportunities to use automation and AI to enable personalization and drive efficiency in our process
• Creating and reviewing detailed data processing specifications for vendors and client IT organizations
• Managing required service vendors for content and data-related functions to ensure deliverables are on schedule and meet quality standards
• Demonstrating in-depth knowledge of email marketing best practices, customer data management, segmentation and matrix development
• Developing strong relationships with clients as you advise on program design, operational best practices, and technology innovations
• Representing the Marketing Operations capability through knowledge share of implementing best practices and sharing across agency departments
• Contributing to thought leadership / intellectual capital through creation of case studies, vendor partner experience, program optimization, etc.
• Working with cross-capability teams to bring a technical and operational point of view to projects

Qualifications

• 2 to 4 years of experience in a direct marketing environment with data-oriented responsibility
• Knowledge of email channel execution and journey orchestration. Experience with mobile messaging (SMS, mobile push, app inbox) is preferred
• Knowledge of best practices including channels, data security requirements, CAN-SPAM and GDPR compliance, etc.
• Familiarity with the digital marketing environment and marketing technology landscape
• Proficiency working in an enterprise-level Marketing Automation and/or Email Service Provider tool. Experience with Salesforce Marketing Cloud and AMPscript is strongly preferred.
• Strong ability to instruct, coordinate and manage vendors in fast-paced, detail-oriented environment
• Demonstrated aptitude and interest in process management to create workflow and campaign execution efficiencies
• Detail oriented, organized, and a master multi-tasker
• Strong written and communication skills you're articulate and poised
• Excellent project management skills you keep pace in a fast-moving environment
• Ability to work independently and within large cross departmental teams
• Proficient with Microsoft business applications (Word, Excel, PowerPoint)

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $73,150.00 - USD $101,010.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.