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Global Rezurock Marketing Lead

BioSpace

Job title: Global Rezurock Marketing Lead (Senior Director) Location: Morristown, NJ or Cambridge, MA Job Overview The Director, Global Rezurock Marketing Lead is a senior role within the Global Transplant Franchise. This individual will be responsible for orchestrating and driving the global brand plan development and commercial execution of Rezurock (belumosudil) across two critical indications: chronic Graft-versus-Host Disease (cGVHD) and Chronic Lung Allograft Dysfunction (CLAD). The role requires deep expertise in specialty care with the ability to operate across complex, multi‑stakeholder global environments. This is a high‑visibility, cross‑functional leadership role reporting to the franchise head and will work in close collaboration with Medical Affairs, Market Access, Corporate Affairs, Digital, Regulatory, and regional commercial teams. Main Responsibilities A critical success factor for this role is the rare ability to operate with equal excellence at both the strategic and operational levels. This role demands a unique blend of strategic acumen and operational rigor. Strategic Responsibilities Customer Insight & Market Intelligence: Drive deep understanding of the patient journey, HCP decision‑making dynamics, and competitive landscape across both indications. Track changes and define key implications for the brand strategy or the activation plan. Global Brand Strategy: Develop and own the integrated global brand plan for Rezurock across CLAD and cGVHD indications, from strategy to activation plan, mobilising the cross‑functional glocal team, applying SILC standards, and ensuring alignment with the overall Transplant franchise vision. Launch readiness: Establish the commercial readiness and go‑to‑market strategy for the CLAD indication. Communication strategy: Translate evidence data into powerful communication platforms to support market shaping or brand differentiation on both indications. Execution‑Focused Responsibilities Activation Plan Orchestration: Orchestrate the execution of the cross‑functional activation plan with the glocal team, ensuring on‑time and on‑standard delivery across all workstreams. Campaign & Content Development: Lead the creation of global branded and unbranded campaign, from concept through to in‑market deployment. Omnichannel Engagement: Partner with the Customer Engagement Lead to establish impactful omnichannel engagement strategies tailored to the targeted HCP and patient audiences. Regional Enablement: Develop global‑to‑local toolkits and brand guidance to enable affiliate teams across the US, EU, and international markets to execute with consistency and speed. Performance Monitoring: Define brand KPIs, track commercial performance dashboards, and translate insights into actionable strategic pivots in partnership with business analytics teams. Budget & Resource Management: Manage the global brand budget with rigor, ensuring optimal allocation across indications, geographies, and tactical priorities. Experience Global and/or Local Marketing Experience: Proven track record in a global and/or local marketing role with leading experience in developing brand strategies and driving commercial execution. Preferable to have US experience. Product Launch Experience: Demonstrated experience leading or significantly contributing to a specialty disease product launch, including pre‑launch planning, HCP engagement, and post‑launch performance management. Cross‑Functional Leadership: Experience working in matrix organisations, leading cross‑functional brand teams including Medical Affairs, Market Access, Regulatory, and Sales without direct line authority. Experience Omni‑Channel Strategy Development: Demonstrated experience in crafting and implementing comprehensive omni‑channel strategies, with a special emphasis on integrated digital experience. Skills Data‑Driven Decision Making and strategic thinking: Strong capability to interpret market research, epidemiology data, sales analytics, and patient‑level data to inform differentiated brand strategies with long‑term commercial impact and measure brand performance. Conceptual and Creative/Disruptive Thinking: Strong ability to employ conceptual thinking in identifying innovative solutions and out‑of‑the‑box thinking to challenge conventional wisdom and drive brand growth. Relationship Building & Influence: Ability to cultivate effective relationships and to influence and collaborate internally and externally at all organisational levels. Agility Mindset & Proactiveness: Ability to operate effectively in a fast‑paced, evolving environment, managing multiple priorities across indications and geographies. Be proactive in bringing ideas, solutions and guidance on how to evolve strategy or execution. Project Management: Expertise in managing complex, parallel marketing initiatives across two therapeutically and commercially distinct indications simultaneously. Scientific Acumen: Strong ability to understand and translate complex clinical data into compelling, compliant commercial narratives. Understanding of Artificial Intelligence (AI) applications in marketing: Ability to incorporate AI‑driven insights and technologies to enhance marketing effectiveness and customer experience. Education Required: Bachelor’s degree in Life Sciences, Pharmacy, Medicine. Strongly Preferred: MBA or advanced degree (MSc, PharmD, MD) with a focus on marketing, strategy, or a relevant scientific discipline. Benefits Bring the miracles of science to life alongside a supportive, future‑focused team. Discover endless opportunities to grow your talent and drive your career, whether through a promotion or lateral move, at home or internationally. Enjoy a thoughtful, well‑crafted rewards package that recognises your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high‑quality healthcare, prevention and wellness programmes and at least 14 weeks gender‑neutral parental leave. Sanofi US Services and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, nationality, marital, domestic partnership or civil union status, sex, gender, gender identity or expression, asexual or sexual orientation, disability, veteran or military status or liability for military status, domestic violence victim status, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. #J-18808-Ljbffr BioSpace

Vacancy posted 3 days ago
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