Sr. Product Manager, MarTech (Engagement, CDP & Activation Platforms)

Sr. Product Manager, MarTech (Engagement, CDP & Activation Platforms)

AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events from concerts and festivals to sports and theater at some of the most iconic venues in the world. Since our founding in 2011, we've consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.

We're passionate about improving the fan experience and providing game-changing solutions for our clients, and we're always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment.

The Role

AXS is seeking a Sr. Product Manager for our MarTech team to lead the execution and delivery of the global MarTech ecosystem, including Salesforce Marketing Cloud Engagement, Personalization, Customer Data Platform (CDP), website personalization tooling, mobile push infrastructure, advertising technology integrations, tag management systems, SDK governance, and event instrumentation standards. They will be responsible for translating marketing and business strategy into actionable product roadmaps and prioritized backlogs, ensuring platform health, driving global adoption, and maximizing ROI across customer engagement, lifecycle marketing, and activation systems. This role partners closely with marketing leaders, architects, data engineers, analytics teams, and global stakeholders to deliver scalable customer data and engagement solutions. While execution-focused, the role plays a key leadership role in MarTech platform governance, identity strategy, and long-term capability planning.

What Will You Do?

• Understand and evaluate global marketing, customer engagement, and activation needs by conducting discovery sessions, gathering stakeholder feedback, and analyzing performance and behavioral data to inform roadmap priorities. Translates lifecycle marketing and customer engagement strategies into actionable product roadmaps and prioritized backlogs aligned with enterprise objectives and global delivery capacity.
• Work closely with MarTech architects, developers, data engineering, and analytics teams to define features, document epics and user stories, and drive sprint execution across Marketing Cloud, personalization platforms, CDP, website and mobile activation capabilities, advertising integrations, tag management systems, and event instrumentation frameworks. Manages dependencies across CRM, data warehouse, web, mobile, and paid media platforms while ensuring predictable global delivery.
• Apply strong product management discipline and Agile practices to improve delivery predictability, increase transparency, and enhance cross-team coordination across distributed global teams.
• Play a key leadership role in MarTech platform governance by supporting enterprise standards for audience management, identity resolution, event taxonomy, tracking frameworks, SDK implementation, campaign build processes, and data usage. Ensure solutions align with privacy, consent, and regulatory compliance requirements while contributing to long-term platform scalability and technical debt prioritization.
• Oversee global release planning and activation enablement processes, ensuring structured user acceptance testing, stakeholder validation, and successful deployment of omnichannel marketing capabilities. Partners with marketing operations and analytics teams to ensure solutions deliver measurable business value.
• Drive sequencing and prioritization across concurrent initiatives to ensure alignment with enterprise objectives, lifecycle marketing strategy, customer data strategy, and measurable revenue impact.
• Develop and track key performance indicators to measure MarTech effectiveness, including engagement rates, audience growth, journey progression, personalization performance, event data quality, activation speed, and incremental revenue contribution. Identifies optimization opportunities and supports experimentation frameworks to improve customer experience and activation efficiency.
• Coach and train junior colleagues (business analysts, product managers) in MarTech product management processes, data governance practices, and activation best practices.

What Will You Bring?

• Bachelor's degree in Marketing, Business, Information Systems, Data Analytics, or related field preferred
• 5-7 years in Product Management, MarTech platform ownership, or Marketing Technology delivery.
• Strong hands-on experience with Salesforce Marketing Cloud Engagement required.
• Experience with Personalization and/or CDP strongly preferred.
• Experience with tag management systems (GTM, Tealium or similar).
• Experience overseeing event taxonomy, tracking frameworks, mobile SDK governance, and adtech integrations.
• Experience delivering omnichannel activation capabilities across web, mobile, and paid media environments.
• Experience working with global, distributed teams across multiple time zones.
• Demonstrated ability to manage competing priorities in enterprise-scale environments.
• Experience partnering with marketing, data engineering, and analytics teams to support customer data unification and activation.
• Experience collaborating with cross-functional teams, across geographies including executive management, product management, operations, sales, and marketing.
• Strong understanding of customer data architecture, audience segmentation, and activation workflows.
• Experience with identity resolution and CDP frameworks.
• Knowledge of marketing automation, journey orchestration, and personalization platforms.
• Understanding of event data modeling and data layer design best practices.
• Excellent backlog management and prioritization skills.
• Ability to translate lifecycle marketing strategy into executable delivery plans.
• Experience with Agile tools such as Jira and GitHub or comparable DevOps platforms.
• Strong executive-level written and verbal communication skills with the ability to influence both technical and non-technical stakeholders.
• Highly organized with the ability to operate effectively in fast-paced, global environments.

Bonus Points If You Have

• Certified Product Owner certification

At AXS, we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but can't "check every box" in the job description, we encourage you to apply anyway. You may be the right candidate for this or other roles.

Pay Scale: $126,000 - $135,000

Bonus: This position is eligible for a bonus under the current bonus plan requirements.

Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings. Currently, full time employees are eligible for these benefits on the first day of employment.

*Employer does not offer work visa sponsorship for this position.

What's in it for You?

• Extraordinary People we're not kidding!
• Meaningful Mission Helping revolutionize an industry and deliver better experiences for fans and clients around the world.
• Development and Learning Opportunities for learning and leveling up through training and education reimbursement.
• Community & Belonging A range of Employee Resource Groups (ERGs) that foster connection, inclusion, and professional growth. Access to meaningful volunteer opportunities and community engagement programs to make a positive impact beyond the workplace.

Curious about the typical interview process for this position? Here's what to expect:

• Stage 1: 20-30 min virtual interview (Recruiter)
• Stage 2: 30-min virtual interview (hiring manager)
• Stage 3: 45-min virtual interview (Team Lead)
• Stage 4: Two 60-min onsite/virtual interviews (Peer and Hiring Manager)

*This schedule may be subject to change.

More about AXS

AXS, a subsidiary of AEG, sells millions of tickets each year for 1600+ premier venues, sports teams, and event organizers across North America, Europe, Asia, Australia and New Zealand. Headquartered in Downtown Los Angeles, California, AXS employs more than 900 professionals in multiple locations worldwide. In each location you'll find a team of dedicated, diverse employees (we've dubbed ourselves "Fanatix") who create groundbreaking products and services in a fun, fast-paced environment.

To learn more about our culture and values, visit:

More about AEG

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more