Marketing Specialist

Job Description

Job Description

Position Overview

P3 Services is a home services holding company operating across eight states. As the Western Region Marketing Specialist, you’ll be responsible for lead volume across a portfolio of businesses in Washington, Colorado, and Texas. Not one brand in one market. Multiple companies, multiple markets, with a dedicated team behind you owning their piece of the channel mix.

The role runs on two tracks. The first is analytical: daily performance pulls, trend identification, channel monitoring, and knowing before anyone else when something is off. The second is relational: translating that data into clear recommendations and showing up to OpCo conversations as a trusted marketing partner, not just a report.

You’ll work within a structured, high-visibility team that values independent thinking and direct communication. Autonomy is real here. So is accountability.

Key Responsibilities

Performance Monitoring and Reporting

• Monitor daily lead performance across your OpCos by source, flag anomalies early, and identify which companies need the most attention each day.
• Prepare and present at the weekly OpCo Lead Review, covering leads, spend, booked jobs, booking rate, revenue, and ROAS.
• Facilitate monthly performance reviews for priority OpCos and produce monthly summary communications for others, with quarterly check-ins.

OpCo Relationship Management

• Serve as the day-to-day marketing point of contact for Western Region OpCo leadership and office teams.
• Translate marketing performance data into plain-language insights and actionable recommendations for non-marketing audiences.
• Set and maintain clear communication boundaries with OpCo staff, with support from the Marketing Manager as needed.
• Bring data and a recommendation to every OpCo conversation. Status updates alone are not sufficient.

Channel Coordination and Campaign Support

• Monitor performance across paid and organic channels including Google Ads, LSA, Yelp, Angi, Meta, and direct mail, coordinating with channel specialists to address gaps and opportunities.
• Coordinate with SEO specialists on content priorities, keyword targeting, and organic lead performance.
• Collaborate with vendors and internal team members to ensure timely execution of campaigns and initiatives.

Investigative and Strategic Work

• Conduct deeper investigative work: competitive research, customer experience, and website and content analysis.
• Identify opportunities for channel reallocation, budget adjustments, or new initiatives and bring recommendations to the team review.
• Support larger cross-functional initiatives and projects as needed.
• Stay current on platform updates and industry trends that affect home services marketing performance.

Requirements