Marketing & Communications Director

The Salvation Army Wisconsin & Upper Michigan Division is seeking an experienced and visionary Marketing and Communications Director to lead our efforts in sharing stories of hope, inspiring generosity, and strengthening community engagement. This dynamic leadership role will shape how communities connect with our mission through strategic marketing, public relations, media outreach, digital engagement, and brand stewardship. If you are passionate about using communications to make a meaningful difference and have a talent for transforming stories into impact, we invite you to join a team dedicated to serving others and creating lasting change. The Marketing and Communications Director provides strategic leadership for all marketing, communications, media relations, public relations, digital engagement, and brand management activities for The Salvation Army. This position is responsible for increasing public awareness of The Salvation Army’s mission, programs, services, fundraising initiatives, volunteer opportunities, and community impact across the Wisconsin and Upper Michigan Division. Strategic Marketing & Communications Develop and lead comprehensive marketing and communications strategies aligned with The Salvation Army’s mission and goals. Develop compelling stories that highlight the impact of Salvation Army programs, beneficiaries, volunteers, donors, and community partners. Create annual communication plans that support fundraising campaigns, community outreach initiatives, special events, volunteer recruitment, and program awareness. Ensure consistent branding and messaging across all communication materials and platforms. Advise executive leadership on communication strategies, public perception, and reputational considerations. Identify opportunities to increase public awareness, community engagement, and stakeholder support. Media Relations Serves as the primary media contact for The Salvation Army in Milwaukee County and Division-wide. Prepares and disseminates information through newspapers, periodicals, television, radio and other forms of media, including internal articles for newsletters and magazines Maintains up-to-date media list and establishes relationships with news directors, assignment editors, and reporting staff. Produces video and multimedia using in-house video editing system and outsourcing where necessary. Provides oversight for script writing, video equipment and supplies and digital and still photography. Provides oversight for audio visual equipment and library, including photo files, video, and PowerPoint presentations. Coordinates media information and contact for the following events: Coats for Kids, Toys for Tots, Feed The Kids Kickoff, Back to School, Wisconsin State Fair Water Patrol and other events, programs and services as needed. Digital Campaign Strategy & Management Develops, implements, and manages the overall online communications strategy for the organization in the Wisconsin & Upper Michigan Division. Enhances the online experience to encourage involvement with The Salvation Army (e.g. donating, volunteering, employment, soldiership, etc.) Develops and manages promotional and visibility programs designed to build web traffic such as digital campaigns, online advertising and search engine optimization. Works with all Corps in the Division as well as DHQ to update and expand web site content on a regular basis. Works closely with Strategic Fundraising Partners to align digital campaigns with organizational objectives and key messaging. Adheres to Salvation Army web linkage policies, and determines effective placement and links through partnerships and advertising. Analyze digital metrics and campaign performance to inform decision-making and continuous improvement. Maintains current knowledge of and adapts new developments in online strategies and tools. Updates all social media platforms on a regular basis. Website Management Manages the Milwaukee County and divisional web sites to support the goals and mission of the organization. Works with Corps across the division, Milwaukee County programs and services and Divisional Headquarters department heads to update and expand content on the web site on a regular basis. Fields web inquiries, provides feedback, and determines the most efficient and effective way to address and follow-up. Designs or supervises the use of digitized images, banners, animated graphics, forms and functions to enhance the appearance of the site. Maintains site and works with outside vendors, hosting, and site updates to ensure websites are accessible for all users. Crisis Management Lead crisis communication planning and response efforts, including Emergency Disaster Response communication. Develop crisis communication protocols and messaging frameworks. Provide rapid-response communications support during sensitive or high-profile situations. Collaborate with leadership and legal counsel on reputation management issues. Education: Bachelor’s degree in marketing, public relations, graphic design, or related field Experience: Fiveyears of experience in web-based graphic design or web interface design, digital marketing, advertising, publishing or related field. Experience in writing news releases and scripts. OR Any equivalent combination of training and experience which provides the required knowledge, skills, and abilities. Certifications: Must have valid Wisconsin Driver’s license, and maintain clearance to drive from TSA’s insurance carrier. The Salvation Army is an equal opportunity employer. Candidates who are back-to-work, US Veterans, people with disabilities, people who have been impacted by the justice system, and/or people without a college degree are encouraged to apply. #J-18808-Ljbffr The Salvation Army of Wisconsin & Upper Michigan