Senior Associate, Paid Media Analytics

JOB DESCRIPTION

Join a centralized Paid Media Analytics team that turns complex, multi-channel marketing data into insights and tools that help teams move faster and make smarter decisions. You'll partner closely with media, performance marketing, and business teams to expand measurement, improve efficiency, and elevate how we plan, test, and optimize campaigns. As a Senior Associate Paid Media Analytics at JPMorganChase within Chase Marketing Analytics, you will be the analytics and optimization expert helping teams understand what's working, why it's working, and what to do next. You'll combine performance reporting, analysis, visualization, forecasting, and storytelling to drive better outcomes across paid marketing channels including social, display, video, and audio. You'll build trusted relationships with stakeholders and use data to challenge assumptions, shape strategy, and improve campaign performance. Job responsibilities Conduct analytical assessments of campaign performance, identifying key drivers of success aligned to business goals Define, establish, and track campaign performance key performance indicators, communicating insights to senior marketing partners to inform strategy Aggregate data across platforms and sources to create a complete, consistent view of campaign performance Lead performance review discussions with cross-functional stakeholders, aligning on learnings and next steps Forecast business key performance indicators and report progress against goals over time Partner with analytics and media teams to design tests that measure the effectiveness of media strategy and execution Translate data-driven learnings into recommendations that improve strategic media plans and optimization decisions Define tracking, tagging, and measurement requirements for campaigns and tests Build relationships with internal and external partners and influence through clear, compelling data storytelling Required qualifications, capabilities and skills Bachelor's degree in a quantitative, analytics, or marketing-related discipline 2+ years of experience in analytics, with marketing analytics experience Experience analyzing paid marketing performance across at least one major channel (e.g., social, display, video, or audio) Proficiency in Microsoft Excel and PowerPoint, including the ability to build clear performance readouts for stakeholders Proven ability to solve problems using data and communicate the âso whatâ in a business-relevant way Strong written and verbal communication skills, with the ability to present to multi-level audiences Demonstrated ability to manage multiple priorities with attention to detail and a high standard for accuracy Experience partnering with both analytics and business stakeholders to drive decisions and outcomes Preferred qualifications, capabilities and skills Experience in media buying analytics, media analytics, or omnichannel marketing analytics Experience with data visualization and workflow tools (e.g., Tableau, Alteryx) Experience with SQL and/or Python for analysis and automation Experience with web analytics tools (e.g., Adobe Analytics, Google Analytics) Familiarity with paid media platforms (e.g., Meta Ads, Pinterest Ads, Display & Video 360 (DV360), The Trade Desk)

ABOUT US

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit ourFAQsfor more information about requesting an accommodation. Equal Opportunity Employer/Disability/Veterans

ABOUT THE TEAM

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions â all while ranking first in customer satisfaction. The CCB Data & Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes. #J-18808-Ljbffr 慨正橡扯