CRM Product Owner

Job Description

Job Description

Major Accountabilities

• Own and deliver a defined product area: Drive end-to-end delivery for a set of CRM capabilities (e.g., field productivity, customer engagement workflows, medical engagement) from discovery through release and hypercare.

• Translate business needs into requirements: Partner with stake-holders to gather, document, and prioritize requirements; define user stories, acceptance criteria, and success measures.

• Manage and refine the backlog: Maintain a healthy backlog (prioritization, refinement cadence, dependencies, definition of ready/done) aligned to quarterly/PI planning and stakeholder priorities.

• Drive disciplined agile execution: Work with delivery teams to plan, execute, and track work; remove blockers; manage scope trade-offs; and ensure predictable, high-quality releases.

• Improve processes and user experience: Identify pain points in cur-rent workflows and propose enhancements; validate solutions with us-ers; and support change adoption with clear documentation and ena-blement.

• Partner across business and IT: Coordinate with CRM product man-agers, architecture, analytics, privacy/legal, and commercial/medical stakeholders to align on requirements, sequencing, and release readi-ness.

• Ensure governance, privacy, and compliance: Follow established governance processes and support risk assessments to ensure solu-tions meet regulatory, privacy, security, and data standards.

• Mentor and coordinate delivery resources: Provide day-to-day direc-tion to extended team members (e.g., analysts, contractors) and con-tribute to capability building across the product owner community.

• Support change enablement and adoption: Partner with training and communications leads to ensure releases are understood, adopted, and measured; incorporate feedback into iterative improvements.

• Communicate status and outcomes: Provide concise updates on roadmap items, risks, decisions needed, and measurable outcomes to product management leadership and stakeholders.

• Contribute to product strategy and continuous improvement: Bring market/industry insights, user feedback, and performance data to inform roadmap recommendations and operational improvements.

• Maintain platform and domain awareness: Stay current on CRM platforms (e.g., Salesforce, Veeva) and evolving best practices; apply learnings pragmatically within the ecosystem.

• Key Performance Indicators

  • Value delivered: Demonstrate measurable outcomes for the owned capability area (e.g., time saved, improved data quality, increased engagement) aligned to agreed KPIs.

  • Release predictability and quality: Deliver on committed release timelines and scope with strong quality (defect rates, post-release sta-bility, and support volume).

  • Backlog health: Maintain an actionable, prioritized backlog with clear user stories and acceptance criteria; manage dependencies and tech-nical debt transparently.

  • Adoption and user satisfaction: Improve adoption and satisfaction for released features (training completion, usage analytics, stakeholder feedback/CSAT).

  • Process improvement outcomes: Deliver documented workflow improvements with measurable benefit; ensure changes are sustained through standard operating practices.

  • Stakeholder alignment: Achieve timely decisions and alignment across key partners; minimize rework through strong discovery and clear documentation.

  • Governance and compliance: Ensure deliverables follow established governance, privacy, and compliance processes with audit-ready docu-mentation.

  • Team effectiveness: Receive strong feedback from delivery teams and stakeholders on clarity, collaboration, and execution; contribute to a positive, high-performing team culture.

  • Communication and enablement: Provide clear release notes, train-ing/support materials, and stakeholder updates that improve readiness and adoption.

  • Cost awareness: Support cost-conscious delivery by identifying reuse opportunities, avoiding unnecessary customization, and escalating risks/impacts early.

  • Operational rigor: Maintain accurate documentation, decision logs, and delivery reporting to support transparency and operational excellence.

Qualifications

• Bachelor's degree in related field is required; Master of Science and/or MBA preferred

• Experience and demonstrated success transforming CRM capabilities within commercial operations.

• Strong innovation, partnership, and intellectual maturity are needed.

• A comprehensive understanding of best practices in CRM Data and AI applications is key to success in this role.

• Proven success in driving product management capabilities for large-scale CRM implementations.

• 5-7+ years of experience in product management, technology strategy, innovation, or leadership roles, preferably in the pharmaceutical, healthcare, or CRM sectors

• Deep understanding of the CRM landscape (Sales, Marketing and Service), including Salesforce (Agentforce, Marketing Cloud, Health Cloud, Data360, Core plat-form), Veeva, and the major and evolving players in the ecosystem.

• Understanding of CRM, AI, and Data platforms and architectures (e.g., Salesforce, Salesforce Data Cloud, Veeva, OpenAI, Snowflake, or similar data lake technologies).

• Experience being accountable for the operations of product management including backlog health and prioritization, agile practices and ceremonies, and driving strategic innovation

• Excellent communication skills with the ability to build stakeholder buy-in and alignment

• Experience in AI-supported product management techniques including LLM sup-ported user-story creation and process mapping

• Must possess an ability to foster cross-functional alignment of key stakeholders to create a disciplined, ambitious, and collaborative, global, commercial CRM strategy

• Strong analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions

• Ability to adapt strategies and approaches in a rapidly evolving technological land-scape

Leadership Competencies

• Navigate complexity

• Enable impactful and fast decision-making.

• Identify key issues in complex situations, keeping focused on the big picture and adapting and prioritizing during change.

• Demonstrate long term vision by taking a broader view, thinking through indirect consequences and longer-term implications.

• Deliver collective impact

• Engage with others and integrate diverse perspectives from colleagues to achieve the best outcome for the enterprise.

• Demonstrate influence without authority, work and collaborate across boundaries.

• Challenge assumptions, make decisions grounded in data.

• Build situational awareness, adapt leadership style to enhance impact of others and performance of team

Benefits:

Healthcare Insurance: Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics.

Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.

Vision Insurance: Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.

401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first of the month following at least 1 calendar year after employment begins.

Synectics is an equal opportunity employer.

\nCompany Description

Synectics is a leading staffing and workforce solutions company dedicated to connecting exceptional talent with top organizations. We specialize in IT, engineering, finance, healthcare, and professional services recruitment, offering both contract and permanent staffing solutions. With a people-first approach, we focus on understanding the unique needs of our clients and candidates to create long-term, successful matches. Our mission is to empower businesses with the right talent while helping professionals achieve rewarding career opportunities

Company Description

Synectics is a leading staffing and workforce solutions company dedicated to connecting exceptional talent with top organizations. We specialize in IT, engineering, finance, healthcare, and professional services recruitment, offering both contract and permanent staffing solutions. With a people-first approach, we focus on understanding the unique needs of our clients and candidates to create long-term, successful matches. Our mission is to empower businesses with the right talent while helping professionals achieve rewarding career opportunities