Social Media Manager - Country Music Artist

We're looking for a highly creative, social-first content creator to join the team of a fast-growing country music artist. This person will be responsible for capturing the and creating compelling content that deepens fan connection across all social platforms.


This role goes beyond posting content-you'll be responsible for documenting the artist's life, building a passionate fan community, and creating the moments that fans share, save, and talk about. You'll travel on tour, capture everything from sold-out shows to behind-the-scenes moments, and help shape the artist's digital presence as their career continues to grow.
Key Responsibilities
Content Capture & Production

• Capture high-quality photo and video content daily, including live performances, backstage moments, travel, rehearsals, studio sessions, and day-in-the-life content.
• Shoot Nashville-based content days and other planned creative productions.
• Edit short-form content optimized for Instagram Reels, TikTok, and YouTube Shorts.
• Capture authentic, in-the-moment content while maintaining a consistent visual style that reflects the artist's brand.
• Organize and manage media assets for quick turnarounds and long-term content needs.

Social Media Management

• Publish content in real time across Instagram, TikTok, YouTube Shorts, and other emerging platforms.
• Develop and execute a content strategy that drives fan engagement, community growth, and music discovery.
• Write captions that authentically reflect the artist's voice.
• Stay ahead of platform trends and identify opportunities to create culturally relevant content.
• Monitor analytics and adjust strategy based on performance.

Creative Direction & Brand Development

• Collaborate closely with the artist and management team to build a cohesive digital identity.
• Identify viral moments and creative opportunities while on tour and during releases.
• Help shape how fans experience the artist, their music, and their live show across digital platforms.
• Brainstorm and execute recurring social series and content formats.

Tour Integration

• Travel with the artist throughout tour dates and promotional appearances.
• Work closely with the tour manager and crew to ensure seamless content capture.
• Be comfortable working flexible hours, including late nights, early mornings, weekends, and travel days.

Logistics

• Full-time or contract (depending on candidate)
• Extensive travel required
• Nashville-based preferred
• Compensation: Competitive and based on experience

This is an opportunity to become an integral part of an artist's team and help define how fans experience their career online. We're looking for someone who can turn everyday moments into unforgettable content and help build a lasting connection between the artist and their audience.

Requirements
Qualifications

• Proven experience creating content for musicians, creators, athletes, or entertainment brands.
• Strong portfolio showcasing short-form, social-first video content.
• Experience with live event or touring content is highly preferred.
• Proficiency in Adobe Premiere Pro, Final Cut Pro, CapCut, Lightroom, or similar editing software.
• Deep understanding of Instagram, TikTok, YouTube Shorts, and current social media trends.
• Strong storytelling instincts with an eye for capturing authentic moments.
• Ability to work independently, move quickly, and meet tight deadlines.
• Excellent organizational skills and media management practices.
• Willingness to travel extensively and work a flexible schedule.